2020 Website Trends and how I used them for our new IMC website

mr

Another Monday Morning Digital Marketing Tip by
Marcus Rangel

Our new IMC website we launched in 2020.

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020.

What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why.

Big text, no really big text is awesome!

We all know that your website visitors will only stay on your site for a casual glance (say 8 seconds). Knowing this, you have to have scannable headlines. I gave our site big (but short) headlines and minimal text below each headline. Why waste time to write text if no one is going to read it? You have to start approaching your site with bite size bits!

Gifs are in, have some fun!

That’s me on my Onewheel, and yes it’s on our site!

Check your phone and I bet you get at least a few Gifs a week right? Why not have some fun and humanize your site with showing who you really are.

If you loop a gif, man, I almost guarantee you are going to have someone stop and watch it a few times. Heck, it might even bring a smile to their face!

Showcase your photos!

Vaerus Aviation
A giant photo we used on our site!

Let people get to know you and your team with showing them off! Being a web designer, I used a lot of our “portfolio” pieces as the imagery of our site, but when I did use photos they were big, and fun.

“Storybrand” conversational copy

If you haven’t read Donald Miller’s Storybrand book, buy this as soon as your done reading for $11 bucks. Once you do that, make sure the words on the screen of your site sound like you (conversational). Then, reduce, reuse, recycle? No, but keep trimming your text and show your site to other people to see how fast they scan it. That will make you trim it down!

This is really exciting, if you don’t want your site to be a dinosaur.

As a designer and business owner, these trends are really amazing to see and you think to yourself, why did I ever make sites with such small text???

mr

About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or digital marketing need help?

Shoot me an email: marcus@innovativemediacreators.com

From my family to yours…

From my family to yours we want to wish you a… (you’ll have to watch the video to find out…)!

Read More

This process video should be on your website

How easy is it for people to understand the process of working with you? I’m not talking about the process you’ve named either. I’m referring to looking at your website and saying I wonder what the next steps are in working with this person or this business? Yes having that content on your site is important in clearly explaining what the steps are but what if you could accomplish that with a 60-90 second video…

Read More

Do people consider you a guide or salesman online? One word can change it.

Someone sees you just posted or emailed something online, what’s their initial reaction? Another sales email, another sales post…. or, great info, great thoughts, great insights? Salesman sell, annoy, bother, intrude, the list goes on. Guides help, they educate, they give advice, they tell stories of past experiences to give a reason to do something better. Here’s how you can change your approach with one simple word. Whenever you write your marketing, think how it…

Read More

Schedule a visit to talk through your website or digital marketing needs.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a visit.

Looking for digital & web strategy tips
to help your business?


Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final