2020 Website Trends and how I used them for our new IMC website

mr

Another Monday Morning Digital Marketing Tip by
Marcus Rangel

Our new IMC website we launched in 2020.

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020.

What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why.

Big text, no really big text is awesome!

We all know that your website visitors will only stay on your site for a casual glance (say 8 seconds). Knowing this, you have to have scannable headlines. I gave our site big (but short) headlines and minimal text below each headline. Why waste time to write text if no one is going to read it? You have to start approaching your site with bite size bits!

Gifs are in, have some fun!

That’s me on my Onewheel, and yes it’s on our site!

Check your phone and I bet you get at least a few Gifs a week right? Why not have some fun and humanize your site with showing who you really are.

If you loop a gif, man, I almost guarantee you are going to have someone stop and watch it a few times. Heck, it might even bring a smile to their face!

Showcase your photos!

Vaerus Aviation
A giant photo we used on our site!

Let people get to know you and your team with showing them off! Being a web designer, I used a lot of our “portfolio” pieces as the imagery of our site, but when I did use photos they were big, and fun.

“Storybrand” conversational copy

If you haven’t read Donald Miller’s Storybrand book, buy this as soon as your done reading for $11 bucks. Once you do that, make sure the words on the screen of your site sound like you (conversational). Then, reduce, reuse, recycle? No, but keep trimming your text and show your site to other people to see how fast they scan it. That will make you trim it down!

This is really exciting, if you don’t want your site to be a dinosaur.

As a designer and business owner, these trends are really amazing to see and you think to yourself, why did I ever make sites with such small text???

mr

About Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or digital marketing need help?

Shoot me an email: marcus@innovativemediacreators.com

Leave a Comment





What the like button tells us

What are the engagement on your posts? Here’s a shocker for ya to start your Monday off. “Like” and “engagement” data you are looking at doesn’t tell the whole story when you look at your data on your posts on social posts, specifically business posts. You want to know why? Because every person that looked at your post doesn’t always hit the like button… and that’s not because they didn’t “like” it, they just didn’t…

Read More

How Your Personal Brand is made + NextGen Cattle example

Have you noticed that some people are successful with whatever they do? I believe it’s because they know their personal brand is one of the most important things to their success and not because of selfish reasons, but because they have defined what they want to do, who they will work with, and how  they will go about their business. What I believe your personal brand boils down to is trust. We are either building…

Read More

Personal Emails – Why they will always matter

Isn’t email marketing great?  You get to craft one message that goes to all of your client or prospects in one or two clicks. Have you set aside a day at least once a month to email your hitters or top clients directly?  One of the key things I’m doing is being proactive with how I run IMC. Before I shot out the live chat feature to my email list, as my clients know, I…

Read More

Schedule a visit to talk through your website or digital marketing needs.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a visit.

Looking for digital & web strategy tips
to help your business?


Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.
Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final