2020 Website Trends and how I used them for our new IMC website

Written by

Our new IMC website we launched in 2020.

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020.

What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why.

Big text, no really big text is awesome!

We all know that your website visitors will only stay on your site for a casual glance (say 8 seconds). Knowing this, you have to have scannable headlines. I gave our site big (but short) headlines and minimal text below each headline. Why waste time to write text if no one is going to read it? You have to start approaching your site with bite size bits!

Gifs are in, have some fun!

That’s me on my Onewheel, and yes it’s on our site!

Check your phone and I bet you get at least a few Gifs a week right? Why not have some fun and humanize your site with showing who you really are.

If you loop a gif, man, I almost guarantee you are going to have someone stop and watch it a few times. Heck, it might even bring a smile to their face!

Showcase your photos!

Vaerus Aviation
A giant photo we used on our site!

Let people get to know you and your team with showing them off! Being a web designer, I used a lot of our “portfolio” pieces as the imagery of our site, but when I did use photos they were big, and fun.

“Storybrand” conversational copy

If you haven’t read Donald Miller’s Storybrand book, buy this as soon as your done reading for $11 bucks. Once you do that, make sure the words on the screen of your site sound like you (conversational). Then, reduce, reuse, recycle? No, but keep trimming your text and show your site to other people to see how fast they scan it. That will make you trim it down!

This is really exciting, if you don’t want your site to be a dinosaur.

As a designer and business owner, these trends are really amazing to see and you think to yourself, why did I ever make sites with such small text???

Avatar

Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005. I've had the opportunity to work at larger companies such as Advisors Excel (currently) and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around town.

Leave a Comment





What happens or should happen after someone fills out a form on your website?

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to…

Read More

Are you using the right photos for your website?

Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you should use. Notice I didn’t say glamour shot, but a high quality headshot to show who you are and often…

Read More

2020 Website Trends and how I used them for our new IMC website

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020. What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why. Big text, no really big text is awesome!…

Read More