If today was January 1, 2023.
Another Monday Morning Website Tip by Marcus Rangel
If today is January 1, 2023 how do you feel about your website? Well, it’s not really 2023 yet but what if it was? I worked recently with The Pennant restaurant team on reworking their messaging and home page “presentation.” It wasn’t because their first impression was bad, but a lot has changed since they opened their doors and I designed their site back in 2018.
Here’s what we looked at and what could help you think through as you think about your business heading into the new year:
- What are your core avenues of revenue for 2023? Is that reflected on the homepage or navigation of your existing website?
- Are the photos on your site reflective of your business now?
- Are the headlines what you would put on a billboard in your city?
- Is it easy to follow? 2018 had a different style of design to how people consumed content and so does 2022 and so will 2023.
- Does your entire site need a new design or just a “refresh?”
I considered the Pennant’s site a refresh because it wasn’t throwing away everything we had done in the past, but rather refreshing the home page and a few other core pages they wanted to focus on.
I’m even in the process of rethinking the IMC website and how we showcase ourselves to new prospects. Here’s why, we’ve changed a lot since I launched that site in January of 2020. My how quick 3 years has gone by super fast and taking the time to reflect that, well it takes time 🙂
P.S. Website trends come and go, but 2023 website trends will be different than any other year!
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website need help?Shoot me an email: email@example.com
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