monday morning website tips

4 Quick Website Ideas to think through before the new year


Another Monday Morning Website Tip by Marcus Rangel

When you start to think about your push towards the end of the year, there are 4 quick website ideas I’m recommending you do to finish strong and to prepare for 2024. These aren’t take forever to implement ideas… more like the Cheetah quick… btw as a Chiefs fan we could sure use him right about now.

Miami Dolphins pumped up

Four Quick Website Ideas for 2024

  • At the end of every year, look at the success of your calls to action on your site. A simple way to gauge this to see if you may be turning people away if you are asking for too much information up front. For example, if you ask for 10 things on a form – try cutting that in half if you aren’t seeing much action from the form.
  • Really look at your the stats of your website. Just like any report you run for your business, the stats of your website will tell you where people are spending time on your site and if you should update the page that they are visiting. This will also tell you if the name of the page in your navigation needs updated, or there isn’t enough content pointing to this page.
  • Try out Google Trends. This is a great free way to see what people are searching for in your specific industry and to make sure your pages have the keywords you want to be searched for within your website. If you want to be searched for a specific term in your city, you really have to have that somewhere in the content of your site.
  • Speaking of Google, make sure your Google Business Listing is up to date and has current photos of your business. This free tool is a great way for prospects to search for what you offer in your area without paying per click and will also tell you month after month how many people are interacting with your business on Google.


About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.

Does your website need help?

What do Sam Walton and Johnny Morris have in common?

When’s the last time you experienced or witnessed excellence? I’m talking excellence in so many ways that you can’t help but NOT notice it. Two of our most recent vacations have been to Bentonville, Arkansas and Ridgedale, Missouri. Bentonville, the home and HQ of Wal-Mart, is probably the last place you would expect to see excellence at if you associate it with Wal-Mart like I used to. But, if you visit everything that the Walton family has built at this small town gem, you’ll see excellence in just about every turn you visit off of Walton Blvd. The second location, Ridgedale, MO, is home to Big Cedar Lodge, which is the resort, golf, museum, and outdoor vision of Johnny Morris from Bass Pro Shops. How…

Read More

How to Showcase Your Business Process On Your Website

If you had to ask someone to define how easy it is to work with you or your company, would they easily be able to find that information on your website? How important is that information to be found on your homepage? Probably more important than you think, and here’s why. Most people are either interested in learning more about your business or they leave within a several seconds of visiting your site. Showcasing your process in layman terms gives true clarity to your visitor on the next step or steps that they need to take with you. Does that mean they will instantly say, YES, sign me up for this process, the simple answer is no but it does help to them learning more.…

Read More

How often should you email your list

Like any business, you have a list of customers and prospects, the biggest question about that email list is how often should you email them without being annoying? Or better worse, someone hitting the unsubscribe button and you feeling like they just said in Travis Kelce fashion, “know your role and shut your mouth!” I recently could tell that a national bank that we have a savings account with got a new email marketing plan because I am getting emails non-stop lately from them. To make it worse, they are pitching me on getting student loans with them (almost every other day) – which also means they don’t have their audience fine tuned either if you know me and the last year I attended college…

Read More