If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for? I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least…

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Facebook Ads, Google Ads and SEO may be where your head initially goes at when you think of spending money on online advertising. And although I would still recommend Google ads, there are 2 other strategies that are pretty standard if you were to ask me where to make sure they should head with spending…

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I’ve been writing a lot about email marketing because it’s so essential right now, and because it keeps you in front of your audience. Your subject line will make or break your email campaign. Here’s wow to write a better one. It’s the headline to your email. It’s the reason someone should “open your letter,”…

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Most businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making…

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Email List Growth

I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump.  Think about that, they’ve spent millions of dollars in advertising online not…

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