Monday Morning Website Tips

Can Your Logo Cost You Business?

Marcus Rangel

Another Monday Morning Website Tip by Marcus Rangel

Have you ever pulled up your website and looked at your logo and asked yourself this question, does my logo look a little “tired.”

Having a “tired” logo can actually cost you business because if you think of how people scan your website it’s from left to right (or on a phone top to bottom), and what’s at the top of every website? Your logo. So if your logo doesn’t appease the eye in those first few seconds people visit your site, it can be costing you business.

Here’s what I mean by tired, a logo that if you looked at it just for a few seconds doesn’t seem like it is fresh.

Here’s the good news.

I would say 99% of logos have a great idea of where they came from, it may just need a simple refresh. A god example of this is what we did for Engroff Catering when we relaunched their website, it came with a modern twist to their former logo.

I’m also going to say that it’s not easy for everyone transitioning from an earlier logo for everyone, but when you make the switch, it’s like a fresh haircut ๐Ÿ™‚

Take a look below to see what I mean.

Engroff Catering Example

How do you know if you need a new logo?

I would challenge you to pull up your website, take a glance at it for 3 seconds and ask yourself the question, “does my logo look tired.”

P.S. Click here to listen to the full podcast where I dive into this even more!

Marcus Rangel

About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

My Top 3 Google Analytic Stats to Look At

Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data itโ€™s like they have the keys to the kingdom. Knowing which data though is tough to filter through, especially with google analytics, but there are really only 3 things you need to look at. Your top visited pages on your site. I really like to focus on…

Read More

What value are you willing to give away for free?

There are so many ideas out there of where your call to action should be and how to market it but have you ever just asked yourself, would I want this or is this a great value to someone else? It seems if we just step back and ask ourself that question it will help us really pivot to making a better offer. And in the end, if you want to help people they will…

Read More

Storybrand Website Examples

I’ve been a follower of this method for the past 3 years and have put together some of my top finds, as well as some website that we’ve created throughout the years.

Read More

Get a quote for your website project.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Fill out my online form.
Monday Morning Website Tips

Looking for website tips to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Innovative Media Creators
Email:
marcus@innovativemediacreators.com
--
We work with clients nationwide as a web design company... we fly and drive to service our clients.
Just some of the states & cities we've worked in:
KANSAS
Topeka| Manhattan | Kansas City
OKLAHOMA
Tulsa | Owasso | Broken Arrow
OTHER GREAT CITIES LIKE
Dallas | Branson | Tampa

A boutique web design agency