Can Your Logo Cost You Business?

marcus rangel

Another Monday Morning Website Tip by
Marcus Rangel

Have you ever pulled up your website and looked at your logo and asked yourself this question, does my logo look a little “tired.”

Having a “tired” logo can actually cost you business because if you think of how people scan your website it’s from left to right (or on a phone top to bottom), and what’s at the top of every website? Your logo. So if your logo doesn’t appease the eye in those first few seconds people visit your site, it can be costing you business.

Here’s what I mean by tired, a logo that if you looked at it just for a few seconds doesn’t seem like it is fresh.

Here’s the good news.

I would say 99% of logos have a great idea of where they came from, it may just need a simple refresh. A god example of this is what we did for Engroff Catering when we relaunched their website, it came with a modern twist to their former logo.

I’m also going to say that it’s not easy for everyone transitioning from an earlier logo for everyone, but when you make the switch, it’s like a fresh haircut 🙂

Take a look below to see what I mean.

Engroff Catering Example

How do you know if you need a new logo?

I would challenge you to pull up your website, take a glance at it for 3 seconds and ask yourself the question, “does my logo look tired.”

P.S. Click here to listen to the full podcast where I dive into this even more!

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

Tulsa Web Design – 4 key areas to a great website.

Did you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.

Read More

Why you need a website scorecard

How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats in front of you and your team every month. Don’t overthink this, there’s only a few things that you should…

Read More

Quick tips on how to come up with a good tagline for a small business

Can you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern – We only look expensive. Why do Anna and I laugh every single time we drive by this “fine” establishment?…

Read More

Get a quote for your website project.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Fill out my online form.
Monday Morning Website Tips

Looking for website tips to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Innovative Media Creators
Email:
marcus@innovativemediacreators.com
--
We work with clients nationwide as a web design company... we fly and drive to service our clients.

Just some of the states & cities we've worked in:
KANSAS
Topeka| Manhattan | Kansas City
OKLAHOMA
Tulsa | Owasso | Broken Arrow
OTHER GREAT CITIES LIKE
Dallas | Branson | Tampa

A boutique web design agency
rare breed