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I had never been to Wyoming until the summer of 2025… and I can’t believe it took that long! I got the great chance to work with a 3rd generation ranch owner, Andy Stellpflug, to help share his family’s legacy of their ranching operation that’s been around since 1913. Now I did get to experience…

Your website’s most visited page is… you guessed it, your homepage! That’s why I always recommend having a “message from the owner/founder” on the homepage. It immediately humanizes your brand for the website visitor and puts a face to your company. It also leads your website visitor to the about us page (most likely your second most visited page) if worded and done…

One of the biggest improvements you can make to your existing website is your navigation. The standard “dropdown” is great, but upgrading to a well designed navigation dropdown – or super navigation is really a showstopper. Think about it this way, if a new website visitor is choosing in 5 seconds or less if they want…

Have you ever struggled with getting clients to leave you a review on google? It might feel a bit uncomfortable at first, but in my experience if you ask at the right time, it’s not uncomfortable at all… and with AI searches now sometimes including your google reviews next to the result, this is very…

Hitting 5 years at any company is a milestone. But this one feels different for me, because it marks the first 5 of going all in on a company I had the chance to build with IMC. There was so much unknown 5 years ago when I started this journey, but I knew deep down this is what I always wanted…

Have you ever sat on a call, a Zoom meeting, or an in-person meeting and felt like the prospective client wasn’t in the same “financial ballpark” with who you usually work with (your typical clientele)? I did once during a lunch break when I was still working at my corporate job trying to build IMC,…

Like it or not the days of having a business card on you are not the same as they used to be…and here’s why you need a p.s. in email. So what’s replaced it and what is seen more? A great email signature! Here’s the top 3 things you should have on your email signature. #1:…

Today, we’re diving into what makes the best financial advisor websites examples. As a financial advisor, your website is more than just an online brochure, it’s honestly the biggest branding tool for attracting and engaging the right clients for your business. I’ve worked with financial advisors for nearly 20 years and have seen lots of…

Amazing! When’s the last time you said that after working with someone? What made you say that or tell others about your experience? We recently had our patio worked on by the Gorilla Brothers, and oh my, it was amazing! They communicated—actually over-communicated—the entire time. Even when we were on vacation, we opened our email…