Email Marketing – Why it’s key to communicating right now & 3 big tips to do it well.

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Another Monday Morning Website Tip by

In so many ways, what’s old has made a roar back in the way communication is happening right now with the ol’ situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO’s are through the roof – just check your inbox.

The key takeaways I’ve seen though in how those emails are coming across is literally right in front of us all with these 3 questions.

  • Is it personal
  • Does it sound like the rest of the noise right now
  • Is the email effective

Let’s start with is your email personal?

Does your subject line start with “How we are handling the COVID-19 situation?” Then start again, you sound like the rest of the world. How about something like, “Top 3 ways to get in touch with our team right now.” That addresses that there is a situation but there is a solution. Or you could go with, “We’re in this together, a quick update.”

The other thing to think about is not using your standard info@ company email address when blasting out emails. Have it come directly from your email address and let people reply directly to you. This is super easy to change in Mail Chimp or whatever system you are in.

Does it sound like the rest of the noise right now?

National Football League GIF by NFL

Everyone is hearing all the negative out there today, they want to read something positive, something that you are doing that can help them, or just a note to show that you care. Not sure how you are coming across in this world right now, check out Donald Miller’s Instagram post on this which is just flat out amazing!

Is your email effective?

Using email is just the first step in communicating, but what’s inside really is what counts. Use videos in your email and don’t be afraid of it. People want to see and hear your voice and there’s no better way to do this than with video. I recommend Soapbox, it’s free and you can even share your screen if you need to. There’s simply no better way to communicate right now than with video which is why Zoom meetings have taken over the world right now and their servers crashed last week.

We will get through this, there is a light at the end of the tunnel, so it’s time to start talking and communicating like that!

Last but not least, if you need a laugh check out my video I made for a contest for a Onewheel… it’s my creation to give an example of how you can use your front lawn to #destroybordeom

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Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005. I've had the opportunity to work at larger companies such as Advisors Excel (currently) and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around town.

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