Follow me here, I used to run 3 miles a day in some comfortable shoes, the ones Forest Gump even ran with.

My Nike Cortez, I thought, were the best. Then, I had someone who is currently in college (and yes, a lot younger than me) tell me that Nike was over with, and they’ve been take over by a brand called Hoka which I had never heard of and you probably haven’t either right?

Long story short I threw away my old Nike shoes and got a new pair of Hoka’s… and I’ll be the first to say running hasn’t been easier on my feet. And yes, Nike better get better…

Is that story similar to your website?

You think it’s good, but maybe it’s time for a refresh?  Every website has a lifecycle. Yes, even ones that I have made, just ask David Franzke lol. People change how they consume websites and we often don’t know our lifecycle has expired on our own unless we look elsewhere or someone straight up tells you that yours needs an upgrade.

Here’s some quick ways to know yours might need a refresh:

• It has lot and lots of words on it. Gone are the days of people reading word for word the content on your site. Scannable content is key, if you can’t scan your website in 15 seconds and tell what you offer it’s time to rethink your site.
• You don’t like it. It’s kind of like having a fresh haircut, if you aren’t excited about how your business is showing up online then I would expect others aren’t impressed as well. 
• It doesn’t sound like your business anymore. Your business evolves and so should your website. 
• It doesn’t work. There are a lot of ways to tell if a site isn’t working by the stats of your site as well as the interactions you are seeing from your site.

So as you head into the next year, it’s worth asking yourself the question, does my site need an upgrade or does someone I know need an upgrade, and they need a friend to nudge them?

P.S. If you are a runner or ever get on a treadmill, seriously try out these Hoka shoes, they are gamechangers!