How has your marketing changed in the last 6 months?

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Another Monday Morning Digital Marketing Tip by
Marcus Rangel

We’re roughly in month 6 of a new land of opportunity and my question to you is how has your marketing changed in the last 6 months with this new opportunity we’re in?

Since I’m refreshed from being on vacation 🙂 I have several questions to think through. And yes, I did refer to the last 6 months as an opportunity because just because although things have changed a bit, it has required us to adapt and look at new ways of doing things which for me is a ton of fun!

How would you rate yourself in staying in front of people?
The key here is frequency and good content. Right now people are looking for answers to questions that you probably have and you can easily stay in front of people with either social, website, or email content. Speaking of email content….

How did you use your email list?
Your prospects are looking for interesting stuff to read in their inbox. Think of it this way, how many non-personal emails do you get in a week? What if you started sending something at least weekly that gave an update or showed you as a guide to the environment we’re in?

What video content did you roll out?
Why read when you can watch right? Ads online perform better with video and I bet if I made these emails into a video it would be a lot easier to scan through… but I get up too early to write these things to make a video!

What books did you read?
I have two book recommendations if you haven’t read lately, “Free to Focus” by Michael Hyatt, an amazing book on how to focus your time and attention on the right things in life as a business owner or a leader within a company and the new one I just got in the mail, “Traffic Secrets” by Russell Brunson that I’m pumped to read.

What changed on your website?
It’s a great time to at least stop and look at your website. If your marketing has changed at all, is it reflected on your website? If your marketing didn’t need to, have you posted any new content to your site?

P.S. I mentioned vacation and man how important that is to me and our family and don’t let Covid stop you from doing something – you need it! If you are looking for a spot I can never recommend highly enough Big Cedar Lodge which is just south of Branson. The views, the level of excellent service, and just being outside in nature with your fam is something amazing! Here’s a pic of us as you head into the resort!

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About Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or digital marketing need help?

Shoot me an email: marcus@innovativemediacreators.com

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Location: Topeka, KS
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