monday morning website tips

How often should you email your list

Marcus

Another Monday Morning Website Tip by Marcus Rangel

Like any business, you have a list of customers and prospects, the biggest question about that email list is how often should you email them without being annoying? Or better worse, someone hitting the unsubscribe button and you feeling like they just said in Travis Kelce fashion, “know your role and shut your mouth!”

I recently could tell that a national bank that we have a savings account with got a new email marketing plan because I am getting emails non-stop lately from them. To make it worse, they are pitching me on getting student loans with them (almost every other day) – which also means they don’t have their audience fine tuned either if you know me and the last year I attended college LOL… yes they have become an email jabroney and I unsubscribed.

Here’s 3 things to think about to help you know how often you should email your list, without being an email “jabroney.”

via GIPHY

Determine who you want to be seen as: a guide, a distant friend, or annoying salesman.

Email your list weekly or bi-weekly if: You want to be seen as a guide (or authority) in the space that you work in. The goal here to email value and not sell weekly. If you pitch (or sell) something weekly you approach “jabroney” status. If you give value, you show weekly wisdom. This is always my top recommendation to any business owner when we talk through their email marketing plan. This is hard to commit to if you don’t have help and dedicate yourself to doing it weekly, in which case I would recommend emailing at least bi-weekly and sticking to it.

Email your list monthly if: You want to be seen as somewhat of a “distant friend.” Still someone you want to hear from but you aren’t expecting to hear from. Monthly is better than nothing and it’s almost like a surprise, but you tend to be forgotten unless you bring it on your monthly email.

Email daily if: You want to be seen as the ultimate email HERO (the top .1% of email marketers can do this) or worse, an email jabroney.

P.S. Here’s to another 2023-2024 superbowl season for the Chiefs! Why did we ever take soooo long to draft a good QB. Maybe Mahomes was worth the wait after all!

Marcus

About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.

Does your website need help?

What happens or should happen after someone fills out a form on your website?

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to complete an order of an entire season – a message from Dayton Moore, a highlight reel of last season, a photo of them holding the trophy from last year, a countdown timer to opening day… something. And what came up after I clicked buy? A simple, boring, thanks for your…

Read More

What types of photos should you use on your website?

Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you should use. Notice I didn’t say glamour shot, but a high quality headshot to show who you are and often how you will appear to your clients in an everyday setting when they interact with you. Don’t take the suit and tie pic if you will never show up this way.  This is who Rick is every time I interact with him. Use real people If you are a restaurant,…

Read More

2020 Website Trends and how I used them for our new IMC website

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020. What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why. Big text, no really big text is awesome! We all know that your website visitors will only stay on your site for a casual glance (say 8 seconds). Knowing this, you have to have scannable headlines. I gave our site big (but short) headlines and minimal text below each headline. Why waste time to write text if no…

Read More