How to Access and View Your Google Analytics – A deep dive into Google Analytics Part 2
Another Monday Morning Website Tip by
A couple weeks ago we dove into the top 3 things to look at in your google analytics, but I should have started with how to access them. Analyzing your data on your website hasn’t been more important, especially in the times we are in now, more now than ever. If you aren’t looking at your stats, you’re literally losing leads and having people visit your site that are leaving that could be staying and becoming clients. If people started thinking about every bounce rate as someone clicking on their site, and leaving and never coming back, I believe they would think differently about their site.
Step 1 – Ask for Access to your Google Analytics
At a base level for any website, your web designer should have installed Google Analytics on your site and you’ll need to ask for access for them if you don’t have access – you’ll need a google account to be able to do this. If you’re a client of IMC, email me back directly and I’ll share access with you!
Step 2 – Dig into the Behavior Tab (and don’t be overwhelmed)
There are all sorts of data that Google is gathering on your site and it can be quite confusing. To dive into the data that’s important to your business click on the following
Behavior >> Site content >> All Pages
Step 3 –Adjust the timeframe of data
Google usually shows you only the last 7 days of your traffic which is such a small sample size of your audience. I like to go back at least to the first of the year to give me a true sample size of how people are using each site.
Step 4 – Look at the unique views not the Pageviews
There are Pageviews and then there are unique views. Unique views are the key, because each computer or device counts as a unique view and not towards your pageviews. So if you bring up your own website 20 times in a month, it will give you 20 pageviews and only one unique view. The example below shows 4,309 pageviews, but the number I would look at would be the unique pageviews.
Step 5 – Look at the averages above every column
This all will give you a great idea of how all of your pages are performing combined. So the other metrics I mentioned last week in the “Top 3 things to look at in your google analytics” really comes into play here.
Now make informed decisions with your data
There are many great tweaks you can now make or could make based on the data you’ve been able to collect. The question is, will you?
About Marcus RangelI've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: firstname.lastname@example.org
There’s almost a guarantee that if someone looks at your homepage and you’ve peaked their interest, they are going to visit your about us page. It tends to be the second most visited page by far on any website analytic I’ve tracked. You should write (in first person) a message from you to your prospects on this page. Think about it, they are wanting to read about you and how you can help them. Why not…Read More
What have I learned since writing that “day 1” email a year ago? Well, turns out quite a bit :), I felt it was worth of a top 10 list for a year. 1. Anna, my wife, is and will be my best friend and co-worker, ever.I always thought that we would be apart from 8-5 during most business days since my days of signing up for a full time job. There really isn’t a…Read More
Did you know that most first impressions of your business aren’t from your website? Google your company and look to the right and you’ll see your Google listing starring right back at you. Did you know you or your team can choose exactly what the first picture that shows up on Google is? You can also tell how many people have viewed that photo and others you upload in the Google dashboard. I helped a…Read More
Looking for digital & web strategy tips
to help your business?
Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.