A couple weeks ago we dove into the top 3 things to look at in your google analytics, but I should have started with how to access them. Analyzing your data on your website hasn’t been more important, especially in the times we are in now, more now than ever. If you aren’t looking at your stats, you’re literally losing leads and having people visit your site that are leaving that could be staying and becoming clients. If people started thinking about every bounce rate as someone clicking on their site, and leaving and never coming back, I believe they would think differently about their site.

Step 1 – Ask for Access to your Google Analytics

At a base level for any website, your web designer should have installed Google Analytics on your site and you’ll need to ask for access for them if you don’t have access – you’ll need a google account to be able to do this. If you’re a client of IMC, email me back directly and I’ll share access with you!

Step 2 – Dig into the Behavior Tab (and don’t be overwhelmed)

There are all sorts of data that Google is gathering on your site and it can be quite confusing.  To dive into the data that’s important to your business click on the following

Behavior >> Site content >> All Pages 

Step 3 –Adjust the timeframe of data

Google usually shows you only the last 7 days of your traffic which is such a small sample size of your audience. I like to go back at least to the first of the year to give me a true sample size of how people are using each site.

Step 4 – Look at the unique views not the Pageviews

There are Pageviews and then there are unique views. Unique views are the key, because each computer or device counts as a unique view and not towards your pageviews. So if you bring up your own website 20 times in a month, it will give you 20 pageviews and only one unique view. The example below shows 4,309 pageviews, but the number I would look at would be the unique pageviews.

Step 5 – Look at the averages above every column

This all will give you a great idea of how all of your pages are performing combined. So the other metrics I mentioned last week in the “Top 3 things to look at in your google analytics” really comes into play here.

Now make informed decisions with your data

There are many great tweaks you can now make or could make based on the data you’ve been able to collect. The question is, will you?