How to build a sales email campaign

marcus rangel

Another Monday Morning Website Tip by
Marcus Rangel

2 weeks ago, I hit on why you must have a sales email campaign if you capture leads online – make sure to read that first if you haven’t.

This week, I’m going to show you HOW… and whether you are a fan like I am of Donald Miller, Russell Brunson, or Gary Vee, what I’ve learned is the key is striking while the iron is hot!


excited lets go GIF

Email 1: Give the “give” away instantly.

Don’t make your prospect wait for your item of value. I tend to give it away on the thank you page + an automatic email that goes out right away as soon as the form gets filled out. The less “clicks” away from your site the better, remember that. This email should sound personal too, never, I mean never just send it from “your company.” Truly thank someone for requesting this!

Email 2:  Give value & show yourself as a problem solver.

Now you need to show yourself as a an authority in the space so give some sort of value in this email and if you follow the Storybrand method, this is a great email to now tell them how you solve problems and position you as the guide.

Email 3: Give them social proof!

They haven’t unsubscribed so this is good, now let’s hit them with some testimonials from some of your clients. This should be easy if you have them on your site already right below your call to action…

Email 4: Ask!

You could keep giving and do another 2 emails (as Donald Miller’s Marketing Made Simple book says which the book is fantastic and worth your time trust me), or you could ask them for something! Now that you’ve given at least 3 times (the give, give, give, then ask strategy I’ve followed for years) now is a good time to ask them to do something. Is it a call, a video meeting, or an in office chat? This is why it’s vitally important that the email looks and sounds like it’s from you from the beginning. All people have to do is reply to the email and it goes straight to your inbox.

Now, as important as the sales email campaign is, we can’t solely rely just on the above to close the sale.

This could help make the sales process faster. But often as we all know, it’s about timing for the prospect that you can’t control. Which is why after the sales campaign finishes, your regular drip is even more important to never fall off.

Another quote I’ve heard recently from Donald Miller’s podcast is it can take up to 50 “touches” to close someone online. The key is don’t get frustrated, the online sales process takes a while and it’s not like sitting in front of someone or taking a phone call from them if they ask for something on your website!

The important thing that you’ll continually hear me say is you need to stay in front of people. I think of it in 3 phases. Have a solid website, create a great email sales campaign, drip on people continually. This will get you in a great spot in the digital world we’re in!

P.S. Thank you all so much for the feedback throughout this journey I’ve been on recently. Whether it was a note, a text, a lunch, or an email with encouragement just know it’s meant a ton to me. Last week was incredible and so eye opening in so many ways. Onto day 6 today!

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

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