Have you ever thought of a Google review this way? What if you were to drive by your business and the “star rating” was directly above your business on the street… would it be more important to you then? My guess is, yes.

Here’s the good news, getting your clients to leave 5 star reviews on Google isn’t as hard as you probably think. Here’s several ways I’ve done recently for some of our clients and even for IMC.

Send a personal email.

I love mass communication as much as anyone else, because it’s easy. But sending an email in mass even if the email is coming from “you” from Mailchimp, isn’t the same as coming from your Outlook box to someone else’s. Making it personal is key, thank the customer for the business, say how much you’ve enjoyed working on X, Y, or Z with them, and then ask them for a review on Google with a direct link to your review page. The key on this is to not take it personal when someone doesn’t leave a review. They got busy, they forgot, or didn’t have the time that very second to leave a review. It happens and not everyone bats 100, just ask the “Sultan of Swat…” ha!

Ask for a review in your P.S. Line of your email signature

Don’t forget about your P.S. line of your emails. You are sending emails everyday and you would be shocked to see how many people click on links at the bottom of an email, especially if it’s unique.

P.S. Whatever you do, try something!

Getting reviews on Google is one of the best ways to boost your local SEO and where you show up when someone googles a type of business in a particular city.