How Your Personal Brand is made + NextGen Cattle example

marcus rangel

Another Monday Morning Website Tip by
Marcus Rangel

Have you noticed that some people are successful with whatever they do? I believe it’s because they know their personal brand is one of the most important things to their success and not because of selfish reasons, but because they have defined what they want to do, who they will work with, and how  they will go about their business.

What I believe your personal brand boils down to is trust. We are either building trust or losing it as we work with people everyday. Or as I heard Steve Jobs put it, making deposits or withdrawals with every interaction.

One of the coolest examples I experienced this first hand was recently asking clients and guests of the big flint hills classic sale for NextGen Cattle. While I was interviewing these guests I was hearing almost the same statements about Nextgen as I would hear about the previous company, advisors excel that Derek use to be an owner of. “This is a great group of young guys who are having success faster than anyone else.” Or “Nextgen is the future of the business!” 

That’s when the lightbulb went off for me. Derek’s personal brand has carried over to this new adventure and those same work ethic traits that he brought before to a different client base are the same ones that are leading to success in the next venture.

So no matter what you do, just know your personal brand is either increasing or decreasing everyday with every interaction. Now go make some great deposits this week!

P.S. As the holiday and Christmas season is already around us, what’s the personalized gift or video you are going to send to your clients? This was one thing that I knew I wanted to still be known for as I started IMC full time and we already have something pretty cool planned in the works for our clients. And yes it includes our kids haha and I can’t wait to create it!

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

Tulsa Web Design – 4 key areas to a great website.

Did you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.

Read More

Why you need a website scorecard

How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats in front of you and your team every month. Don’t overthink this, there’s only a few things that you should…

Read More

Quick tips on how to come up with a good tagline for a small business

Can you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern – We only look expensive. Why do Anna and I laugh every single time we drive by this “fine” establishment?…

Read More

Get a quote for your website project.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Fill out my online form.
Monday Morning Website Tips

Looking for website tips to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Innovative Media Creators
Email:
marcus@innovativemediacreators.com
--
We work with clients nationwide as a web design company... we fly and drive to service our clients.

Just some of the cities we've worked in:
Topeka| Manhattan | Kansas City
Tulsa | Owasso | Broken Arrow
Dallas | Branson | Tampa
We're a boutique web design agency
rare breed