monday morning website tips

Landing Page Examples

Marcus

Another Monday Morning Website Tip by Marcus Rangel

Landing page examples and why they work.

Landing Page Examples

Have you ever thought about the traffic flow of a visitor comes your website from an online, print, or media ad? Now imagine you are the visitor going to your website from an ad – what’s the action you would want yourself to take when you land on your website?  

What if you could  dial in a specific call to action for that ad?
That’s where a landing page can come in for your marketing.

I’m not saying replace your website with a landing page, but think about using a landing page to direct your “paid” traffic to in addition to having a website.

Here’s my top 5 reasons why landing pages work so well

  • It forces you to have one call to action
  • You have an official “funnel” entry point to direct prospects to, paid or unpaid.
  • You can clearly see with your analytic data if that call to action is the right one
  • You can direct paid traffic to a one-stop site for your magazine ads, billboards,  google/fb ads, podcasts, radio or tv shows, etc…
  • It’s much easier to get to the point with your content

Here’s three landing page examples of landing pages that I’ve done recently to check out!

  1. MCP Facility Services
  2. Element Electric
  3. IMC Website Review Offer
Marcus

About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.

Does your website need help?

4 Quick Website Ideas to think through before the new year

When you start to think about your push towards the end of the year, there are 4 quick website ideas I’m recommending you do to finish strong and to prepare for 2024. These aren’t take forever to implement ideas… more like the Cheetah quick… btw as a Chiefs fan we could sure use him right about now. Four Quick Website Ideas for 2024

Read More

What do Sam Walton and Johnny Morris have in common?

When’s the last time you experienced or witnessed excellence? I’m talking excellence in so many ways that you can’t help but NOT notice it. Two of our most recent vacations have been to Bentonville, Arkansas and Ridgedale, Missouri. Bentonville, the home and HQ of Wal-Mart, is probably the last place you would expect to see excellence at if you associate it with Wal-Mart like I used to. But, if you visit everything that the Walton family has built at this small town gem, you’ll see excellence in just about every turn you visit off of Walton Blvd. The second location, Ridgedale, MO, is home to Big Cedar Lodge, which is the resort, golf, museum, and outdoor vision of Johnny Morris from Bass Pro Shops. How…

Read More

How to Showcase Your Business Process On Your Website

If you had to ask someone to define how easy it is to work with you or your company, would they easily be able to find that information on your website? How important is that information to be found on your homepage? Probably more important than you think, and here’s why. Most people are either interested in learning more about your business or they leave within a several seconds of visiting your site. Showcasing your process in layman terms gives true clarity to your visitor on the next step or steps that they need to take with you. Does that mean they will instantly say, YES, sign me up for this process, the simple answer is no but it does help to them learning more.…

Read More