Monday Morning
Digtial Marketing Tips


Personal Emails – Why they will always matter

Isn’t email marketing great?  You get to craft one message that goes to all of your client or prospects in one or two clicks. Have you set aside a day at least once a month to email your hitters or top clients directly?  One of the key things I’m doing is being proactive with how…
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What makes a great email signature?

Like it or not the days of having a business card on you are not the same as they used to be… I honestly don’t even have one. So what’s replaced it and what is seen more? A great email signature! Here’s the top 3 things you should have on your email signature. #1: A Great…
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This live chat on your website is a must

This week let’s get you a win on your website to kick off your Monday. This won’t cost you anything, it’s literally free and if you have someone on your staff who can field the messages coming in, this is a no brainer to get better engagement on your site. It’s called Drift, and it’s…
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How has your marketing changed in the last 6 months?

We’re roughly in month 6 of a new land of opportunity and my question to you is how has your marketing changed in the last 6 months with this new opportunity we’re in? Since I’m refreshed from being on vacation 🙂 I have several questions to think through. And yes, I did refer to the last…
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How to build a sales email campaign

2 weeks ago, I hit on why you must have a sales email campaign if you capture leads online – make sure to read that first if you haven’t. This week, I’m going to show you HOW… and whether you are a fan like I am of Donald Miller, Russell Brunson, or Gary Vee, what…
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Day 1

Day 1 – Why this Monday is different than any other…

So I'm going a little off of my normal digital tip for this week because it's officially DAY 1 for me.
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Why you must have a sales email campaign if you capture leads

If you capture leads online, have you ever thought about how those leads should be treated differently than say someone that’s been on your list for 6 months to a year? If you’ve been around sales at all, you know that if someone calls into your office and talks to you – you would consider…
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How to Access and View Your Google Analytics – A deep dive into Google Analytics Part 2

A couple weeks ago we dove into the top 3 things to look at in your google analytics, but I should have started with how to access them. Analyzing your data on your website hasn’t been more important, especially in the times we are in now, more now than ever. If you aren’t looking at…
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My Top 3 Google Analytic Stats to Look At

Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data it’s like they have the keys to the kingdom. Knowing which data though is tough to filter through, especially with google analytics, but there are really only…
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What value are you willing to give away for free?

There are so many ideas out there of where your call to action should be and how to market it but have you ever just asked yourself, would I want this or is this a great value to someone else? It seems if we just step back and ask ourself that question it will help…
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storybrand website examples

Our Storybrand Website Examples

I've been a follower of this method for the past 3 years and have put together some of my top finds, as well as some website that we've created throughout the years.
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The “Scan” Test – why quick bitesize content matters.

If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for? I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least…
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Where should you spend money on online advertising?

Facebook Ads, Google Ads and SEO may be where your head initially goes at when you think of spending money on online advertising. And although I would still recommend Google ads, there are 2 other strategies that are pretty standard if you were to ask me where to make sure they should head with spending…
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How to write a good email subject line

I’ve been writing a lot about email marketing because it’s so essential right now, and because it keeps you in front of your audience. Your subject line will make or break your email campaign. Here’s wow to write a better one. It’s the headline to your email. It’s the reason someone should “open your letter,”…
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What data should you look at with email marketing? Here’s the top 3.

With most of the country stuck at home and not able to go out they are turning to their phones and computers more and more… just look at your own screen time report and I bet you see an uptick (you may be a bit shocked like Chris Pratt in Parks and Rec). Here’s the…
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Video marketing is essential right now to email marketing – 3 ways to do it right.

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every…
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Email Marketing – Why it’s key to communicating right now & 3 big tips to do it well.

In so many ways, what's old has made a roar back in the way communication is happening right now with the ol' situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO's are through the roof - just check your inbox.
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Where should your call to action be on your website?

Most businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making…
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Email List Growth

What are you doing with your email list?

I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump.  Think about that, they’ve spent millions of dollars in advertising online not…
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The “storybrand” approach for websites and 3 reasons why it matters

One of the best books you can read to shape your approach to how you market your business online is the book, “Building a StoryBrand” by Donald Miller. He is full of so much insight and wisdom on how this approach can transform your website that I wanted to share the top 3 reasons why…
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Would someone come back to your website?

The first thing you have to ask yourself is why would someone come back to your website right?  It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why. #1 – There is a blog The…
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What happens or should happen after someone fills out a form on your website?

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit…
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What types of photos should you use on your website?

Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you…
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2020 Website Trends and how I used them for our new IMC website

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020. What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of…
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Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
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