Personal Emails – Why they will always matter
Another Monday Morning Website Tip by Marcus Rangel
Isn’t email marketing great?
You get to craft one message that goes to all of your client or prospects in one or two clicks. Have you set aside a day at least once a month to email your hitters or top clients directly?
One of the key things I’m doing is being proactive with how I run IMC.
Before I shot out the live chat feature to my email list, as my clients know, I sent them all a personal email on how I thought it would benefit them directly.
Did that take more time, you bet it did and it was so worth it!
Now, think about how many responses you would get by blasting out an email even if it’s a great feature or something people should take action on. Now think how many responses you would get if you emailed that idea with taking time to personalize it for that specific client. Which one do you think got more responses?
Email is such a powerful tool.
Don’t just get sucked into only sending blast emails out and forget to be personal and ultimately use email for what it was designed for, to have one on one messages instead of sending stuff through the mail! But if you do send something through the mail… well we’ll save that for another day.
P.S. A lot of people have asked me recently what it’s like to be my own boss and be on my own. I honestly love it – yeah I had to figure out my schedule for a couple of weeks to get it really defined (and figure out how to be a good science teacher at the same time to my daughter) but the work has been so much fun to get back into creating stuff – I’ve gotten to already so far shoot and edit videos, take photos, make websites, write for both email marketing and the web, work with some amazing clients… this pic kind of summed it up that my friend Kevin took of me while were doing a project in western KS coming down a giant grain elevator with what felt like 40 mph winds. I love it!
About Marcus RangelI've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?Shoot me an email: email@example.com
The first thing you have to ask yourself is why would someone come back to your website right? It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why. #1 – There is a blog The tricky thing about this though is that you shouldn’t just call this section on your site “blog,” it should be…Read More
The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to…Read More
Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you should use. Notice I didn’t say glamour shot, but a high quality headshot to show who you are and often…Read More
Looking for website tips to help your business?
Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.