Like it or not the days of having a business card on you are not the same as they used to be…and here’s why you need a p.s. in email.

So what’s replaced it and what is seen more? A great email signature! Here’s the top 3 things you should have on your email signature.

#1: A Great Photo of Yourself 

Nothing says who you are in a thousand words than a great headshot of yourself representing who you are. If you do t have a designed email signature, this is the easiest way to set yourself for success in having it be on there in a circle formatted photo. Check out the one below of the photographer Jen Bertrand – one of my all time fav email signatures! It shows who she is, that she’s fun to work with, and didn’t go cheap with having a great photo taken.

#2 – the simple P.S. in email

Always put a call to action on your p.s. line – and guess what, people actually read this every time they see an email from you. Why? Because it catches them off guard!

One of my favorites was seeing a call to action for referrals. It simply said, one of the best compliments is a referral, and I’d love to help people you know. That’s simple, not pushy, and on every email I had seen this person send me. 

One way that I tweaked this P.S. in an email was to offer something that someone could send to someone that offers expertise for free, which was a free website review. So there is not awkward introduction, it’s rather an item of value that will really help someone they know out with their website.

P.S. I copied this on my signature below…

#3 – List Your Important Info

This is easy but don’t burry your phone number in the design of your email signature. Also remember, sometimes it’s better to have your phone number not in the design and clickable so that if someone pulls up your email on their phone it’s very easy for them to call you straight from your email. Check out the 2 differences in the signatures below. Which is easier to click on to call or open up in Google Maps on your phone? If you guessed the bottom one, you are right!

P.S. I bet you read this because it caught your eye and it’s a bit different than most posts or emails right? If you don’t completely change up your email signature, at least at a P.S. line to it today!

P.S.S. Add simple animation to your email signature for something to really stick out

I have recently added quite a bit of simple but yet effective animation to our website and now to my email signature. Why? Because it sticks out, it’s different, and it’s fun. Your prospects and clients will love it. Check my new signature animated graphic out below.

Want more email examples and tips on how to have a better website?

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