Monday Morning Website Tips

Sell value or services?

mr-small

Another Monday Morning Website Tip by Marcus Rangel

I feel when you are so close to your business you have to be willing to ask the tough questions to people you trust that want you to succeed. Before I went all in with IMC I asked a few people what they thought I should really sell when I would promote my business. The answers I got were like gold to me.

What I found was that I wasn’t going to be selling a service (a website, a video, or email marketing), I was actually going to need to talk about the value I would provide first and then the service second. There are lots, and lots, and lots of people that do what I do and probably what you do. The difference you provide is not the actual service you do, but the value you will be to that person or business that is going to work with you.

What every business relationship comes down to is trust.

Yes people ultimately care about the service that you provide but the value that they see in you and what you provide is a million times more important than that actual service. 

Here are several ways to position the value on your website.

  1. Gather and put testimonials on every page of your website.
  2. How are you different than another business? List that value as a big bold headline on your home page or about us page.
  3. Create a video of you talking about how you earn trust with your clients.
  4. Look at your website page by page and think of the last few talks you’ve had with potential clients. Is what you are selling with the value you provide reflected on your site after you look it over?

Start with value, get the interest from your prospects on your site, then end with the sales for the service you provide.

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

Tulsa Video Production – 4 key areas to a great video

Did you know the team you choose to work on your Tulsa video production can really make or break your brand image? We’re going to look at the 4 key areas that make go into a great Tulsa video production. The Story. This is the most important part of any video because it will either capture or repel the person watching your video. Making sure your story is compelling by asking you the right questions…

Read More

Storybrand Video Examples

Using the storybrand method by Donald Miller for a brand video really transforms the engagement of a video. If you’ve ready any of the storybrand books, you know how important being the guide is. I’ve worked with several small businesses to help tell their story through video using the storybrand framework method. Using this method is a game changer because it truly positions the customer as the hero, and the brand or business as the…

Read More

Tulsa Web Design – 4 key areas to a great website.

Did you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.

Read More

Get a quote for your website project.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Fill out my online form.
Monday Morning Website Tips

Looking for website tips to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Innovative Media Creators
Email:
marcus@innovativemediacreators.com
--
We work with clients nationwide as a web design company... we fly and drive to service our clients.
Just some of the states & cities we've worked in:
KANSAS
Topeka| Manhattan | Kansas City
OKLAHOMA
Tulsa | Owasso | Broken Arrow
OTHER GREAT CITIES LIKE
Dallas | Branson | Tampa

A boutique web design agency