Small Business Website Ideas

I had never been to Wyoming until the summer of 2025… and I can’t believe it took that long! I got the great chance to work with a 3rd generation ranch owner, Andy Stellpflug, to help share his family’s legacy of their ranching operation that’s been around since 1913. Now I did get to experience…

Your website’s most visited page is… you guessed it, your homepage! That’s why I always recommend having a “message from the owner/founder” on the homepage. It immediately humanizes your brand for the website visitor and puts a face to your company. It also leads your website visitor to the about us page (most likely your second most visited page) if worded and done…

One of the biggest improvements you can make to your existing website is your navigation. The standard “dropdown” is great, but upgrading to a well designed navigation dropdown – or super navigation is really a showstopper. Think about it this way, if a new website visitor is choosing in 5 seconds or less if they want…

Have you ever struggled with getting clients to leave you a review on google? It might feel a bit uncomfortable at first, but in my experience if you ask at the right time, it’s not uncomfortable at all… and with AI searches now sometimes including your google reviews next to the result, this is very…

Hitting 5 years at any company is a milestone. But this one feels different for me, because it marks the first 5 of going all in on a company I had the chance to build with IMC. There was so much unknown 5 years ago when I started this journey, but I knew deep down this is what I always wanted…

There are several things to look for when you are on the hunt to hire a the right website designer for your small business. Here’s my top 6. If you are looking for a website designer for your small business, I’d be happy to chat through your project. We have clients nationwide in the USA!…

Have you ever sat on a call, a Zoom meeting, or an in-person meeting and felt like the prospective client wasn’t in the same “financial ballpark” with who you usually work with (your typical clientele)? I did once during a lunch break when I was still working at my corporate job trying to build IMC,…

Like it or not the days of having a business card on you are not the same as they used to be…and here’s why you need a p.s. in email. So what’s replaced it and what is seen more? A great email signature! Here’s the top 3 things you should have on your email signature. #1:…

Today, we’re diving into what makes the best financial advisor websites examples. As a financial advisor, your website is more than just an online brochure, it’s honestly the biggest branding tool for attracting and engaging the right clients for your business. I’ve worked with financial advisors for nearly 20 years and have seen lots of…

Amazing! When’s the last time you said that after working with someone? What made you say that or tell others about your experience? We recently had our patio worked on by the Gorilla Brothers, and oh my, it was amazing! They communicated—actually over-communicated—the entire time. Even when we were on vacation, we opened our email…

When Morgan Millworks came to us, they weren’t just looking for a new website—they wanted an online presence that matched the quality and excellence of their cabinetry. This really wasn’t just about designing a website; it was about designing an experience of what their future customers could expect. Here’s how we delivered: As a trusted…

When you start to think about your push towards the end of the year, there are 4 quick website ideas I’m recommending you do to finish strong and to prepare for 2024. These aren’t take forever to implement ideas… more like the Cheetah quick… btw as a Chiefs fan we could sure use him right…

When’s the last time you experienced or witnessed excellence? I’m talking excellence in so many ways that you can’t help but NOT notice it. Two of our most recent vacations have been to Bentonville, Arkansas and Ridgedale, Missouri. Bentonville, the home and HQ of Wal-Mart, is probably the last place you would expect to see…

If you had to ask someone to define how easy it is to work with you or your company, would they easily be able to find that information on your website? How important is that information to be found on your homepage? Probably more important than you think, and here’s why. Most people are either…

I recently had the opportunity to work with the team at Acts of Service Plumbing on their website. It was a great fit, as newer people to the Tulsa area – we needed a plumber and they were highly recommended to us. After working with their team and seeing firsthand why they were recommended so…

Like any business, you have a list of customers and prospects, the biggest question about that email list is how often should you email them without being annoying? Or better worse, someone hitting the unsubscribe button and you feeling like they just said in Travis Kelce fashion, “know your role and shut your mouth!” I…

Having the opportunity to capture the Prairie Burn with my drone had to be one of the coolest projects I’ve ever had the chance to work on. Honestly I’m pretty humbled that this video I made for NextGen Cattle won this award recently. I couldn’t have done this without the incredible cowboy poetry from Clint Raulerson,…

Landing page examples and why they work. Have you ever thought about the traffic flow of a visitor comes your website from an online, print, or media ad? Now imagine you are the visitor going to your website from an ad – what’s the action you would want yourself to take when you land on…

There are a ton of bad email subject lines when it comes to email marketing… Here’s my strategy for coming up for email subject lines - quickly.

How has our “boss baby” handled a new edition to the IMC family. Find out in this years Christmas Video. Wondering how the IMC “boss baby” came about? See our archived video from 2020 below…

If today is January 1, 2023 how do you feel about your website? Well, it’s not really 2023 yet but what if it was? I worked recently with The Pennant restaurant team on reworking their messaging and home page “presentation.” It wasn’t because their first impression was bad, but a lot has changed since they…

When you begin a search for the Top Tulsa ad agencies, you must arm yourself with the top questions you should ask before you sign the dotted line.

Have you ever filled out a website form and instantly regretted it later? We experienced this when we filled out a form to get a quote from a moving company, they farmed out our name and contact info and we were getting calls every hour for several weeks… it was so bad I had to…

Did you know the team you choose to work on your Tulsa video production can really make or break your brand image? We’re going to look at the 4 key areas that make go into a great Tulsa video production. Ready for some examples that we think include some pretty amazing drone, music, and storytelling?…

Using the storybrand framework by Donald Miller for a brand video really transforms your story for a video. Here's our storybrand video examples.

Did you know that your website tells someone four things in 5 seconds when they pull up your website? We’re going to look at those 4 key areas that make a great Tulsa web design below.

How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats…

Can you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern…

Have you ever thought of a Google review this way? What if you were to drive by your business and the “star rating” was directly above your business on the street… would it be more important to you then? My guess is, yes. Here’s the good news, getting your clients to leave 5 star reviews…

Have you ever pulled up your website and looked at your logo and asked yourself this question, does my logo look a little “tired.” Having a “tired” logo can actually cost you business because if you think of how people scan your website it’s from left to right (or on a phone top to bottom),…

When’s the last time you feel that because of an offer, you signed up for something? I did this recently when I drove by what seems the hundreds of new carwashes popping up. Their offer was, “Car wash today for $5” instead of their normal $10 rate. Then, when I got up there they said…

Have you ever signed up for an email newsletter that has no name and a call to action of “sign up for our newsletter,” I’m guessing you probably didn’t. Is it because you had no idea what the magic newsletter was? The data for those signups of that email newsletter probably looked a lot like…

Do you automatically talk to a someone when they fill out a form on your website? Here’s why you maybe shouldn’t… I remember back in 2019 when I was building IMC and working at AE in my full time gig when someone filled out a request to talk about their website. I scheduled the call…

Now that it’s 2022, you may be thinking about that website of yours. It’s kind of like a house once you have one for a while… you know, you love it once you get it, but then after a few years it may be time to make some upgrades or an entire makeover. via GIPHY…

Follow me here, I used to run 3 miles a day in some comfortable shoes, the ones Forest Gump even ran with. My Nike Cortez, I thought, were the best. Then, I had someone who is currently in college (and yes, a lot younger than me) tell me that Nike was over with, and they’ve…

Every business needs a great business website to showcase how they solve problems, and to showcase their authority in their space. I would venture to say you can tell a good business website from a bad business website in about 5 seconds, right? That’s why every small detail matters when it comes to having a…

There are several key things every small business website must have to be successful. I’m going to break down the top 5 must haves, to keep it short and simple! A good logo for your small business You have such a short amount of time to make a great first impression with your website, if…

The header, or the very top section of your site,  is the most important real estate for an easy call to action. If your website passes the 5 second first glance test, are you asking your prospects to sign up for anything in the header? If not, here’s why you should. Did you know that…

There’s almost a guarantee that if someone looks at your homepage and you’ve peaked their interest, they are going to visit your about us page. It tends to be the second most visited page by far on any website analytic I’ve tracked. You should write (in first person) a message from you to your prospects on…

What have I learned since writing that “day 1” email a year ago? Well, turns out quite a bit :), I felt it was worth of a top 10 list for a year. 1. Anna, my wife, is and will be my best friend and co-worker, ever.I always thought that we would be apart from…

Did you know that most first impressions of your business aren’t from your website? Google your company and look to the right and you’ll see your Google listing starring right back at you. Did you know you or your team can choose exactly what the first picture that shows up on Google is? You can…

My wife Anna and I were sitting down with a couple of friends a few weeks ago and they asked me what I would recommend they do with their product that has taken off really well. I brought up building their list, and not just their followers on facebook and instagram. Their instant question to…

From my family to yours we want to wish you a… (you’ll have to watch the video to find out…)!

How easy is it for people to understand the process of working with you? I’m not talking about the process you’ve named either. I’m referring to looking at your website and saying I wonder what the next steps are in working with this person or this business? Yes having that content on your site is…

Someone sees you just posted or emailed something online, what’s their initial reaction? Another sales email, another sales post…. or, great info, great thoughts, great insights? Salesman sell, annoy, bother, intrude, the list goes on. Guides help, they educate, they give advice, they tell stories of past experiences to give a reason to do something…

I feel when you are so close to your business you have to be willing to ask the tough questions to people you trust that want you to succeed. Before I went all in with IMC I asked a few people what they thought I should really sell when I would promote my business. The…

What are the engagement on your posts? Here’s a shocker for ya to start your Monday off. “Like” and “engagement” data you are looking at doesn’t tell the whole story when you look at your data on your posts on social posts, specifically business posts. You want to know why? Because every person that looked…

Have you noticed that some people are successful with whatever they do? I believe it’s because they know their personal brand is one of the most important things to their success and not because of selfish reasons, but because they have defined what they want to do, who they will work with, and how  they…

Isn’t email marketing great?  You get to craft one message that goes to all of your client or prospects in one or two clicks. Have you set aside a day at least once a month to email your hitters or top clients directly?  One of the key things I’m doing is being proactive with how…

This week let’s get you a win on your website to kick off your Monday. This won’t cost you anything, it’s literally free and if you have someone on your staff who can field the messages coming in, this is a no brainer to get better engagement on your site. It’s called Drift, and it’s…

We’re roughly in month 6 of a new land of opportunity and my question to you is how has your marketing changed in the last 6 months with this new opportunity we’re in? Since I’m refreshed from being on vacation 🙂 I have several questions to think through. And yes, I did refer to the last…

2 weeks ago, I hit on why you must have a sales email campaign if you capture leads online – make sure to read that first if you haven’t. This week, I’m going to show you HOW… and whether you are a fan like I am of Donald Miller, Russell Brunson, or Gary Vee, what…

So I'm going a little off of my normal digital tip for this week because it's officially DAY 1 for me.

If you capture leads online, have you ever thought about how those leads should be treated differently than say someone that’s been on your list for 6 months to a year? If you’ve been around sales at all, you know that if someone calls into your office and talks to you – you would consider…

A couple weeks ago we dove into the top 3 things to look at in your google analytics, but I should have started with how to access them. Analyzing your data on your website hasn’t been more important, especially in the times we are in now, more now than ever. If you aren’t looking at…

Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data it’s like they have the keys to the kingdom. Knowing which data though is tough to filter through, especially with google analytics, but there are really only…

There are so many ideas out there of where your call to action should be and how to market it but have you ever just asked yourself, would I want this or is this a great value to someone else? It seems if we just step back and ask ourself that question it will help…

If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for? I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least…

Facebook Ads, Google Ads and SEO may be where your head initially goes at when you think of spending money on online advertising. And although I would still recommend Google ads, there are 2 other strategies that are pretty standard if you were to ask me where to make sure they should head with spending…

I’ve been writing a lot about email marketing because it’s so essential right now, and because it keeps you in front of your audience. Your subject line will make or break your email campaign. Here’s wow to write a better one. It’s the headline to your email. It’s the reason someone should “open your letter,”…

With most of the country stuck at home and not able to go out they are turning to their phones and computers more and more… just look at your own screen time report and I bet you see an uptick (you may be a bit shocked like Chris Pratt in Parks and Rec). Here’s the…

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every…

In so many ways, what's old has made a roar back in the way communication is happening right now with the ol' situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO's are through the roof - just check your inbox.

Most businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making…

I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump.  Think about that, they’ve spent millions of dollars in advertising online not…

One of the best books you can read to shape your approach to how you market your business online is the book, “Building a StoryBrand” by Donald Miller. He is full of so much insight and wisdom on how this approach can transform your website that I wanted to share the top 3 reasons why…

The first thing you have to ask yourself is why would someone come back to your website right?  It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why. #1 – There is a blog The…

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit…

Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you…

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020. What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of…