The header on your website should have a call to action
Another Monday Morning Website Tip by Marcus Rangel
The header, or the very top section of your site, is the most important real estate for an easy call to action. If your website passes the 5 second first glance test, are you asking your prospects to sign up for anything in the header?
If not, here’s why you should.
Did you know that the top half of any website is and has always been the most important, just like the old days of the top half of a newspaper.
It’s the first thing people see if they are on a phone or a computer. It also guides your prospect into your funnel for gaining their email address.
Now not all calls to action are the same, and this needs to be your let’s call it “least resistant” call to action…. Think of it as a great offer with out requiring hardly anything in return except an email address.
Here’s several ideas to get your wheels spinning:
If you ever plan on giving a discount, say this up top.
The last thing you ever want someone to do is visit your site and not buy, but to still get a win in my book would be to gather their email address by giving a promo code or a promise of a discount.
Here’s an example: https://goolsbysks.com/
If you do a weekly tip or have a great offer, make this front and center.
Another tip on this, never call this a free newsletter. That tells someone pretty much nothing about what they’ll get in exchange for their email address so don’t expect people to sign up if you say that. But if do send stuff out weekly or have a great lead magnet, put something up top that tells them what they’ll get.
Here’s an example of offering a great video lead magnet plus asking people to sign up for their weekly email: https://compassretirement.com/
Last, tell your prospect they’ll be the first to know.
No one likes to be last and if you promise them access to be first to know, why would they turn this down?
Here’s a great example we labeled “New this week”: https://rehomeks.com/
Now I’m not saying this is the end all be all and you’ll gather thousands of leads on your website, but, the key is how you look at the success of your site and your offers over a long period of time.
P.S. This is kind of like the KC Chiefs, their team isn’t flowing that well right now, but over the long haul of the season they’ll figure it out, I hope 🙂
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
If today is January 1, 2023 how do you feel about your website? Well, it’s not really 2023 yet but what if it was? I worked recently with The Pennant restaurant team on reworking their messaging and home page “presentation.” It wasn’t because their first impression was bad, but a lot has changed since they opened their doors and I designed their site back in 2018. Here’s what we looked at and what could help you think through as you think about your business heading into the new year: I considered the Pennant’s site a refresh because it wasn’t throwing away everything we had done in the past, but rather refreshing the home page and a few other core pages they wanted to focus on.…Read More