The “Scan” Test – why quick bitesize content matters.

mr

Another Monday Morning Digital Marketing Tip by
Marcus Rangel

If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for?

I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least we think we don’t.

People are looking for headlines to grab their attention.

If we find a headline, then we are looking for bullets to define the details of that headline. This is why it’s so important that we take these things into consideration, whether it’s your website, your email campaigns, or any PDF we put out digitally. 

Did you know that most people leave a website within 10 seconds?

And even if they stay longer than 10 seconds, it’s probably at the most only around 2 minutes, 3 minutes max. How could someone make a decision about your business in 2 minutes? By scanning your website…

How do you format your email marketing campaigns?

Are you writing conversationally or does your brand have a “tone” to it, or does it sound corporate and without much life? And let’s hope it hasn’t been “tone deaf” lately, where it was on autopilot and ignoring everything that’s gone on in 2020. 

Start a 2 minute timer, and take this challenge.

Go through your site as if you were a prospect who just landed on it.

  • Does the opening headline grab your attention? 
  • What problems does your company solve?
  • What services do you offer?
  • How can someone get in contact with you?
  • What are you selling?

Ok, the timer just ended…  How were your results?

mr

About Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or digital marketing need help?

Shoot me an email: marcus@innovativemediacreators.com

Leave a Comment





What the like button tells us

What are the engagement on your posts? Here’s a shocker for ya to start your Monday off. “Like” and “engagement” data you are looking at doesn’t tell the whole story when you look at your data on your posts on social posts, specifically business posts. You want to know why? Because every person that looked at your post doesn’t always hit the like button… and that’s not because they didn’t “like” it, they just didn’t…

Read More

How Your Personal Brand is made + NextGen Cattle example

Have you noticed that some people are successful with whatever they do? I believe it’s because they know their personal brand is one of the most important things to their success and not because of selfish reasons, but because they have defined what they want to do, who they will work with, and how  they will go about their business. What I believe your personal brand boils down to is trust. We are either building…

Read More

Personal Emails – Why they will always matter

Isn’t email marketing great?  You get to craft one message that goes to all of your client or prospects in one or two clicks. Have you set aside a day at least once a month to email your hitters or top clients directly?  One of the key things I’m doing is being proactive with how I run IMC. Before I shot out the live chat feature to my email list, as my clients know, I…

Read More

Schedule a visit to talk through your website or digital marketing needs.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a visit.

Looking for digital & web strategy tips
to help your business?


Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.
Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final