The “Scan” Test – why quick bitesize content matters.
Another Monday Morning Website Tip by Marcus Rangel
If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for?
I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least we think we don’t.
People are looking for headlines to grab their attention.
If we find a headline, then we are looking for bullets to define the details of that headline. This is why it’s so important that we take these things into consideration, whether it’s your website, your email campaigns, or any PDF we put out digitally.
Did you know that most people leave a website within 10 seconds?
And even if they stay longer than 10 seconds, it’s probably at the most only around 2 minutes, 3 minutes max. How could someone make a decision about your business in 2 minutes? By scanning your website…
How do you format your email marketing campaigns?
Are you writing conversationally or does your brand have a “tone” to it, or does it sound corporate and without much life? And let’s hope it hasn’t been “tone deaf” lately, where it was on autopilot and ignoring everything that’s gone on in 2020.
Start a 2 minute timer, and take this challenge.
Go through your site as if you were a prospect who just landed on it.
- Does the opening headline grab your attention?
- What problems does your company solve?
- What services do you offer?
- How can someone get in contact with you?
- What are you selling?
Ok, the timer just ended… How were your results?
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
Shoot me an email: marcus@innovativemediacreators.com
Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right. #1. Be genuine and don’t sound like a robot. You may have to practice and fail 100 times but in order to come across like your normal self I would recommend just having bullet points in your head of what you want to cover. If your read a teleprompter people will know because you will perfect everything you are…
Read MoreIn so many ways, what’s old has made a roar back in the way communication is happening right now with the ol’ situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO’s are through the roof – just check your inbox.
Read MoreMost businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making a quality design paired up with a call to action. Too cheesy and you might look cheap, too discreet and they’ll miss it. The key is making sure your call to action is at least visible on the top fold of your website on a desktop or a phone. You could also have an item of value be your secondary call to action of the top fold as well. Now…
Read More