The “Scan” Test – why quick bitesize content matters.

Another Monday Morning Website Tip by
Marcus Rangel
If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for?
I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least we think we don’t.
People are looking for headlines to grab their attention.

If we find a headline, then we are looking for bullets to define the details of that headline. This is why it’s so important that we take these things into consideration, whether it’s your website, your email campaigns, or any PDF we put out digitally.
Did you know that most people leave a website within 10 seconds?
And even if they stay longer than 10 seconds, it’s probably at the most only around 2 minutes, 3 minutes max. How could someone make a decision about your business in 2 minutes? By scanning your website…
How do you format your email marketing campaigns?
Are you writing conversationally or does your brand have a “tone” to it, or does it sound corporate and without much life? And let’s hope it hasn’t been “tone deaf” lately, where it was on autopilot and ignoring everything that’s gone on in 2020.
Start a 2 minute timer, and take this challenge.
Go through your site as if you were a prospect who just landed on it.
- Does the opening headline grab your attention?
- What problems does your company solve?
- What services do you offer?
- How can someone get in contact with you?
- What are you selling?
Ok, the timer just ended… How were your results?

About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website need help?
Shoot me an email: marcus@innovativemediacreators.comDid you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.
How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats in front of you and your team every month. Don’t overthink this, there’s only a few things that you should…
Read MoreCan you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern – We only look expensive. Why do Anna and I laugh every single time we drive by this “fine” establishment?…
Read MoreGet a quote for your website project.
Send an email:
marcus@innovativemediacreators.com
Or fill out our form below and we'll schedule a call.

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