The “Scan” Test – why quick bitesize content matters.
Another Monday Morning Website Tip by Marcus Rangel
If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for?
I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least we think we don’t.
People are looking for headlines to grab their attention.
If we find a headline, then we are looking for bullets to define the details of that headline. This is why it’s so important that we take these things into consideration, whether it’s your website, your email campaigns, or any PDF we put out digitally.
Did you know that most people leave a website within 10 seconds?
And even if they stay longer than 10 seconds, it’s probably at the most only around 2 minutes, 3 minutes max. How could someone make a decision about your business in 2 minutes? By scanning your website…
How do you format your email marketing campaigns?
Are you writing conversationally or does your brand have a “tone” to it, or does it sound corporate and without much life? And let’s hope it hasn’t been “tone deaf” lately, where it was on autopilot and ignoring everything that’s gone on in 2020.
Start a 2 minute timer, and take this challenge.
Go through your site as if you were a prospect who just landed on it.
- Does the opening headline grab your attention?
- What problems does your company solve?
- What services do you offer?
- How can someone get in contact with you?
- What are you selling?
Ok, the timer just ended… How were your results?
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website need help?Shoot me an email: email@example.com
Did you know the team you choose to work on your Tulsa video production can really make or break your brand image? We’re going to look at the 4 key areas that make go into a great Tulsa video production. The Story. This is the most important part of any video because it will either capture or repel the person watching your video. Making sure your story is compelling by asking you the right questions…Read More
Using the storybrand method by Donald Miller for a brand video really transforms the engagement of a video. If you’ve ready any of the storybrand books, you know how important being the guide is. I’ve worked with several small businesses to help tell their story through video using the storybrand framework method. Using this method is a game changer because it truly positions the customer as the hero, and the brand or business as the…Read More
Did you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.
Looking for website tips to help your business?
Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.