The “storybrand” approach for websites and 3 reasons why it matters

mr

Another Monday Morning Website Tip by

Beautiful sites matter, but the approach to the content is key to making sure your site captures the audience. This is an example of a “storybrand” approached site for Vaerus Aviation.

One of the best books you can read to shape your approach to how you market your business online is the book, “Building a StoryBrand” by Donald Miller. He is full of so much insight and wisdom on how this approach can transform your website that I wanted to share the top 3 reasons why this approach matters.

#1 – It positions yourself as the guide, not the hero.

episode 2 GIF by Star Wars
Think Yoda from Star Wars as the ultimate storybrand guide.

 This will shape the photos you take, the opening statement on your site, and how your videos are created because you are thinking how this effects the person that is ultimately deciding to use you or someone else. If they can see themselves being “guided” by you and themselves as the hero you have them hooked.

#2 – It creates clarity. 

You have seconds to make a good impression and to either confuse or create clarity on what is is that you exactly do when someone pulls up your website. If you pulled up your site, would you impress? If you impress, would you confuse and get too cute with your opening statement? 

#3 – It reduces the amount of pages you feel you need on your website.

Take one look at your google analytics and you’ll see the average amount of time someone is on your site and I bet it will be shocking to you how short it is. I’ve seen it be on average around 2 minutes on most sites. Going with the storybrand approach will help you streamline your content so that you are developing it in a way to be simple but effective.

Now that you’ve made it this far, Ask yourself these questions. 

Is my website showing a prospect how I can help them? Do people even know what I do if they have 5-8 seconds on my website. And last, how many page are on my website and which ones are getting the most traffic – then declutter or purge your site!

Looking for a great storybrand example website? Check out https://vaerusaviation.com/ to see what we did in 2020 to position them as the guide and not the hero.

The storybrand approach to websites is growing like wildfire and when you confuse you lose, so as the philosopher Charlie Sheen hashtagged said, let’s get to “#winning!”

Avatar

Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005. I've had the opportunity to work at larger companies such as Advisors Excel (currently) and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around town.

Leave a Comment





Video marketing is essential right now to email marketing – 3 ways to do it right.

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right. #1. Be genuine and don’t sound like a robot.…

Read More

Email Marketing – Why it’s key to communicating right now & 3 big tips to do it well.

In so many ways, what’s old has made a roar back in the way communication is happening right now with the ol’ situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO’s are through the roof – just check your inbox.

Read More

Where should your call to action be on your website?

Most businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making a quality design paired up with a call to action. Too cheesy and you might look cheap, too discreet and…

Read More

Ready to talk about
your website?


Shoot us an email:
marcus@innovativemediacreators.com

Or fill out our form below, either way is just dandy!

Looking for web strategy tips
to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final