The storybrand website framework and 3 reasons why it matters

marcus rangel

Another Monday Morning Website Tip by
Marcus Rangel

Beautiful sites matter, but the approach to the content is key to making sure your site captures the audience. This is an example of a “storybrand” approached site for Vaerus Aviation.

One of the best books you can read to shape your approach to how you market your business online is the book, “Building a StoryBrand” by Donald Miller. He is full of so much insight and wisdom on how this approach can transform your website that I wanted to share the top 3 reasons why this approach matters.

#1 – It positions yourself as the guide, not the hero.

episode 2 GIF by Star Wars
Think Yoda from Star Wars as the ultimate storybrand guide.

 This will shape the photos you take, the opening statement on your site, and how your videos are created because you are thinking how this effects the person that is ultimately deciding to use you or someone else. If they can see themselves being “guided” by you and themselves as the hero you have them hooked.

#2 – It creates clarity. 

You have seconds to make a good impression and to either confuse or create clarity on what is is that you exactly do when someone pulls up your website. If you pulled up your site, would you impress? If you impress, would you confuse and get too cute with your opening statement? 

#3 – It reduces the amount of pages you feel you need on your website.

Take one look at your google analytics and you’ll see the average amount of time someone is on your site and I bet it will be shocking to you how short it is. I’ve seen it be on average around 2 minutes on most sites. Going with the storybrand approach will help you streamline your content so that you are developing it in a way to be simple but effective.

Now that you’ve made it this far, Ask yourself these questions. 

Is my website showing a prospect how I can help them? Do people even know what I do if they have 5-8 seconds on my website. And last, how many page are on my website and which ones are getting the most traffic – then declutter or purge your site!

Looking for a great storybrand example website? Check out https://vaerusaviation.com/ to see what we did in 2020 to position them as the guide and not the hero.

The storybrand approach to websites is growing like wildfire and when you confuse you lose, so as the philosopher Charlie Sheen hashtagged said, let’s get to “#winning!”

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

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