This process video should be on your website
Another Monday Morning Website Tip by Marcus Rangel
How easy is it for people to understand the process of working with you? I’m not talking about the process you’ve named either. I’m referring to looking at your website and saying I wonder what the next steps are in working with this person or this business?
Yes having that content on your site is important in clearly explaining what the steps are but what if you could accomplish that with a 60-90 second video which medium do you think people will consume?
I recently got to help Erica Thowe out with her video marketing for her website. Obviously she needed a brand video to showcase the problems she solves and who she is, but I also told her the next most important video is a video about her process.
In this video we cover:
- That the prospect needs to fill out the form in order for Erica to get back to them
- How soon will she reach back out to them
- Where will the meeting take place
- What will she cover
- What’s the end result
On a side note, make sure this video is towards the top of the page and don’t burry it towards the bottom and also make it’s short and to the point! Erica’s site does a great job of this in positioning the video and form at a great spot, you can check it out here: https://www.ericakaydesign.com/process
P.s. Have you thought of leaving part of your Christmas card design blank so you could write a personal note on it to your clients? Yeah it takes more time but how many hand written cards will you get this year? Food for thought for next year!
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a small business owner myself. I focus on helping other small business owners continually stay in front of people & prospects with email marketing, create websites that generate leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
What Would I Change on Your Website?
Request your Free Video Review.
Check out my other posts
I had never been to Wyoming until the summer of 2025… and I can’t believe it took that long! I got the great chance to work with a 3rd generation ranch owner, Andy Stellpflug, to help share his family’s legacy of their ranching operation that’s been around since 1913. Now I did get to experience pretty much every type of weather when I was up there including rain, breathtaking sunrises, strong winds, and quiet sunsets. But all of that led to a video that I was really proud to submit to the 2026 Pro Movie Maker Filmmaker of the Year Awards. I just got word today that it won, making IMC a two time winner! I had previously won in 2023 for the drone work…
Your website’s most visited page is… you guessed it, your homepage! That’s why I always recommend having a “message from the owner/founder” on the homepage. It immediately humanizes your brand for the website visitor and puts a face to your company. It also leads your website visitor to the about us page (most likely your second most visited page) if worded and done right. What your message should contain: Here are three website examples that I’ve designed and launched recently in 2026 that feature a “Message from the owner” for you to check out! https://walkermasonryinc.com/ https://dupreefarms.com/ https://steep.marketing/
One of the biggest improvements you can make to your existing website is your navigation. The standard “dropdown” is great, but upgrading to a well designed navigation dropdown – or super navigation is really a showstopper. Think about it this way, if a new website visitor is choosing in 5 seconds or less if they want to stay on your website, showcasing your navigation is a great way to stop them in their tracks to want to look around longer. Check out these examples of 3 sites that IMC built these on recently. Tampa Bay Wealth Management Shorthorn Cattle Association Chavez Restoration