This process video should be on your website
Another Monday Morning Digital Marketing Tip by
How easy is it for people to understand the process of working with you? I’m not talking about the process you’ve named either. I’m referring to looking at your website and saying I wonder what the next steps are in working with this person or this business?
Yes having that content on your site is important in clearly explaining what the steps are but what if you could accomplish that with a 60-90 second video which medium do you think people will consume?
I recently got to help Erica Thowe out with her video marketing for her website. Obviously she needed a brand video to showcase the problems she solves and who she is, but I also told her the next most important video is a video about her process.
In this video we cover:
- That the prospect needs to fill out the form in order for Erica to get back to them
- How soon will she reach back out to them
- Where will the meeting take place
- What will she cover
- What’s the end result
On a side note, make sure this video is towards the top of the page and don’t burry it towards the bottom and also make it’s short and to the point! Erica’s site does a great job of this in positioning the video and form at a great spot, you can check it out here: http://www.ericakaydesign.com/process
P.s. Have you thought of leaving part of your Christmas card design blank so you could write a personal note on it to your clients? Yeah it takes more time but how many hand written cards will you get this year? Food for thought for next year!
About Marcus RangelI've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: firstname.lastname@example.org
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