My Top 3 Google Analytic Stats to Look At
Another Monday Morning Website Tip by
Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data it’s like they have the keys to the kingdom.
Knowing which data though is tough to filter through, especially with google analytics, but there are really only 3 things you need to look at.
Your top visited pages on your site.
I really like to focus on this stat because it shows you the flow of where people are spending time on your site. It also shows you the percentage of total visits on your site that people are spending on this page. It’s still always shocking to me that the about us page is 9 times out of 10 the number one visited page.
The bounce rate.
Hang in there with me – all this means is if someone clicks on your about us page and leaves your site they are considered a bounce on that page. So this stat tells you if your specific pages are the exit point for your site. It also tells you if you should tweak say your about us page if people are leaving. Maybe you should put a call to action within the bio, or towards the top of that page.
Average time on your website.
Most people that have websites think that people read every word and watch every video but the simple truth is they don’t. The average time on your site data set is the first thing to look at to help you understand how long people stay on your site. You are lucky if someone stays on your site for more than a few minutes on average. If you are under the 1 minute mark, it’s time to make some changes!
What should you do with this data?
Use it to make informed decisions! Your website should never stay the same, especially if your data is telling you that you need to make changes. There is always something you could and should be trying to do with your website to make it better.
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website need help?Shoot me an email: firstname.lastname@example.org
The first thing you have to ask yourself is why would someone come back to your website right? It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why. #1 – There is a blog The tricky thing about this though is that you shouldn’t just call this section on your site “blog,” it should be…Read More
The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to…Read More
Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you should use. Notice I didn’t say glamour shot, but a high quality headshot to show who you are and often…Read More
Looking for website tips to help your business?
Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.