My Top 3 Google Analytic Stats to Look At
Another Monday Morning Website Tip by Marcus Rangel
Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data it’s like they have the keys to the kingdom.
Knowing which data though is tough to filter through, especially with google analytics, but there are really only 3 things you need to look at.
Your top visited pages on your site.
I really like to focus on this stat because it shows you the flow of where people are spending time on your site. It also shows you the percentage of total visits on your site that people are spending on this page. It’s still always shocking to me that the about us page is 9 times out of 10 the number one visited page.
The bounce rate.
Hang in there with me – all this means is if someone clicks on your about us page and leaves your site they are considered a bounce on that page. So this stat tells you if your specific pages are the exit point for your site. It also tells you if you should tweak say your about us page if people are leaving. Maybe you should put a call to action within the bio, or towards the top of that page.
Average time on your website.
Most people that have websites think that people read every word and watch every video but the simple truth is they don’t. The average time on your site data set is the first thing to look at to help you understand how long people stay on your site. You are lucky if someone stays on your site for more than a few minutes on average. If you are under the 1 minute mark, it’s time to make some changes!
What should you do with this data?
Use it to make informed decisions! Your website should never stay the same, especially if your data is telling you that you need to make changes. There is always something you could and should be trying to do with your website to make it better.
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
Shoot me an email: marcus@innovativemediacreators.com
How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats in front of you and your team every month. Don’t overthink this, there’s only a few things that you should measure monthly with your website and they are: The key to do this is it training you to focus your attention to your website first of all, and then by using that attention to measure if your website is doing what you want, or if it could use a quick…
Read MoreCan you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern – We only look expensive. Why do Anna and I laugh every single time we drive by this “fine” establishment? Because the tagline is so priceless! It’s such a perfect use of knowing how this statement is a polar opposite of what you would expect to see from a place that looks like a shack… and yet this place has a 4.7 rating on Facebook and Google! Clearly they have…
Read MoreHave you ever thought of a Google review this way? What if you were to drive by your business and the “star rating” was directly above your business on the street… would it be more important to you then? My guess is, yes. Here’s the good news, getting your clients to leave 5 star reviews on Google isn’t as hard as you probably think. Here’s several ways I’ve done recently for some of our clients and even for IMC. Send a personal email. I love mass communication as much as anyone else, because it’s easy. But sending an email in mass even if the email is coming from “you” from Mailchimp, isn’t the same as coming from your Outlook box to someone else’s. Making it…
Read More