Video marketing is essential right now to email marketing – 3 ways to do it right.

mr

Another Monday Morning Website Tip by
Marcus Rangel

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right.

#1. Be genuine and don’t sound like a robot.

You may have to practice and fail 100 times but in order to come across like your normal self I would recommend just having bullet points in your head of what you want to cover. If your read a teleprompter people will know because you will perfect everything you are going to say. If you plan it out in bullet points, think of it as a PowerPoint where if you do it right you have a big one liner on there and not 2 paragraphs of copy.

#2. Don’t look like a rookie.

What do I mean by that? Well just because you have a video doesn’t mean you shouldn’t pay attention to what’s behind you in the scene. Go to the best possible location in your house and stage it a little bit so it looks like you have stuff in order. And make sure people can see you so pay attention to the lighting (I picked up this light kit for around $125 bucks on amazon) and this mic that does a great job. 

an example of the setup I did last week for a video.

#3 Keep it short and simple.

Yes people are inside and on their phones a lot but there attention spans are still small. In every video I’ve ever studied the longer your video is the more your viewership goes down… a lot. “KISS” that video (keep it simple stupid) and it will help your engagement graph thrive. 

Alright, you’ve made it this far now quit reading and start thinking of what your video should be in your email to your list!

mr

About Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I've had the opportunity to work at larger companies such as Advisors Excel (currently) and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or email campaigns need help?

Shoot me an email: marcus@innovativemediacreators.com

Leave a Comment





Our Storybrand Website Examples

I’ve been a follower of this method for the past 3 years and have put together some of my top finds, as well as some website that we’ve created throughout the years.

Read More

The “Scan” Test – why quick bitesize content matters.

If you’ve taken the time to read your county’s or state’s guidelines for reopening this past week, did you read the entire document or scan it to find out exactly what you were looking for? I bet 95% of us scanned it, and I’ll tell you why. We don’t have time to read 10 pages of text, or at least we think we don’t. People are looking for headlines to grab their attention. If we find a headline, then we…

Read More

Where should you spend money on online advertising?

Facebook Ads, Google Ads and SEO may be where your head initially goes at when you think of spending money on online advertising. And although I would still recommend Google ads, there are 2 other strategies that are pretty standard if you were to ask me where to make sure they should head with spending money online: Retargeting and Email Marketing. Here’s why: Retargeting – bring people back. Did you know that those little ads…

Read More

Ready to talk about
your website?


Shoot me an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Looking for web strategy tips
to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final