Video marketing is essential right now to email marketing – 3 ways to do it right.

mr

Another Monday Morning Digital Marketing Tip by
Marcus Rangel

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right.

#1. Be genuine and don’t sound like a robot.

You may have to practice and fail 100 times but in order to come across like your normal self I would recommend just having bullet points in your head of what you want to cover. If your read a teleprompter people will know because you will perfect everything you are going to say. If you plan it out in bullet points, think of it as a PowerPoint where if you do it right you have a big one liner on there and not 2 paragraphs of copy.

#2. Don’t look like a rookie.

What do I mean by that? Well just because you have a video doesn’t mean you shouldn’t pay attention to what’s behind you in the scene. Go to the best possible location in your house and stage it a little bit so it looks like you have stuff in order. And make sure people can see you so pay attention to the lighting (I picked up this light kit for around $125 bucks on amazon) and this mic that does a great job. 

an example of the setup I did last week for a video.

#3 Keep it short and simple.

Yes people are inside and on their phones a lot but there attention spans are still small. In every video I’ve ever studied the longer your video is the more your viewership goes down… a lot. “KISS” that video (keep it simple stupid) and it will help your engagement graph thrive. 

Alright, you’ve made it this far now quit reading and start thinking of what your video should be in your email to your list!

mr

About Marcus Rangel

I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website or digital marketing need help?

Shoot me an email: marcus@innovativemediacreators.com

What happens or should happen after someone fills out a form on your website?

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to…

Read More

What types of photos should you use on your website?

Let’s face it, people are on your site to see you and what your business offers. Photos are essential for a quality website, but here are some examples of what you should be using. A great quality headshot Like my friend Rick above from Sardis Events, this is a great example of a photo you should use. Notice I didn’t say glamour shot, but a high quality headshot to show who you are and often…

Read More

2020 Website Trends and how I used them for our new IMC website

Big text, gifs, large photos and “storybrand” conversational copy, it’s all part of how the web is going in 2020. What’s great about these trends is websites are now truly adapting to using the entire screen and they are honestly starting to look like a print pieces. I feel that in 2020, the days of sites having 12 point font should be over. Let’s look at why. Big text, no really big text is awesome!…

Read More

Schedule a visit to talk through your website or digital marketing needs.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a visit.

Looking for digital & web strategy tips
to help your business?


Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final