Why Website Forms are so important + 3 things to do.
Another Monday Morning Website Tip by Marcus Rangel
Have you ever filled out a website form and instantly regretted it later? We experienced this when we filled out a form to get a quote from a moving company, they farmed out our name and contact info and we were getting calls every hour for several weeks… it was so bad I had to silence any phone number my phone didn’t recognize.
Now I know you would never do that, so let’s talk about what it should look like when someone fills out a form and why it’s important. If you start to think of forms being filled out on your website as the lifeblood of your business online, it can really transform what message you put online, how automated it should be, and a what stats to review weekly or monthly.
That’s why you need to make sure you are doing these 3 things with your website forms.
- Do what you say you are going to do.
If you say you’ll get back to someone in 1 business day, make sure you do that. Remember, the person that filled out your form has an internal clock of when they are expecting you to get back to them. It’s almost like when you send someone an email, you most likely have an expectation of when you think that person will get back to you. - Don’t go all automated.
Automation is a trendy word but personal interaction will always win over automation. The only automation you should consider is the auto email that says you got their message on your site. From there, still to personal emails if you aren’t calling them. - Review your website forms at least monthly, if not weekly in your team meetings.
Making sure your team knows the importance of how you want website forms to be treated has to start from the top, and it’s a great measuring stick for your site and business.
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a small business owner myself. I focus on helping other small business owners continually stay in front of people & prospects with email marketing, create websites that generate leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
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