What are you doing with your email list?

mr

Another Monday Morning Website Tip by

Email List Growth
Building a list is the first step in email marketing…

I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump.  Think about that, they’ve spent millions of dollars in advertising online not just for brand awareness but ultimately to get someone’s email address because they know the value of having your email address in their database.

How should you use your email list?

It all starts with racking your brain around what value can You show to a perspective client and then it’s super easy after that developing a content and email marketing calendar.

The one caveat you must abide by is not sending content out that doesn’t sound like you or your brand. Automation is trendy these days in the tech world, but man you HAVE to make sure it doesn’t sound canned or fake because people can sniff that a mile away. If you have read any of my blog posts you know that yup, Marcus is writing this because it sounds just like him. If someone was to comb through your email marketing, would they know it was from you or sound like it has your brands tone all over it? 

You should at the very least be emailing your prospect list once a month.

We’ve seen great results in crafting content in more of a cross breed of text only emails with a touch of imagery and style around the emails. You also should pay attention to the open rates and see which subject lines have worked well every 3 months. 

An example from Iron Rail Brewing of using a “text-only” style email paired up with imagery.

When’s the last time you or your brand sent out an email?

What’s the data on those been? Sometimes, a prospect may not be needing your service or product at the moment but in a few months they may have had a change where they now need it, the question you have to ask is if they did change their mind, would they see an email from your brand in the last 30 days so that you are top of mind?

Avatar

Marcus Rangel

I've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005. I've had the opportunity to work at larger companies such as Advisors Excel (currently) and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around town.

Leave a Comment





Video marketing is essential right now to email marketing – 3 ways to do it right.

Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right. #1. Be genuine and don’t sound like a robot.…

Read More

Email Marketing – Why it’s key to communicating right now & 3 big tips to do it well.

In so many ways, what’s old has made a roar back in the way communication is happening right now with the ol’ situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO’s are through the roof – just check your inbox.

Read More

Where should your call to action be on your website?

Most businesses almost hide what they want people to do on their site. If you knew someone was on your site for 1 minute and 38 seconds would you have your site designed differently? (By the way, that is the averages I typically see when diving into google analytics). There is an art to making a quality design paired up with a call to action. Too cheesy and you might look cheap, too discreet and…

Read More

Ready to talk about
your website?


Shoot us an email:
marcus@innovativemediacreators.com

Or fill out our form below, either way is just dandy!

Looking for web strategy tips
to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Phone: (785) 640-2708
Email: marcus@innovativemediacreators.com
Location: Topeka, KS
imc-final