I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump.  Think about that, they’ve spent millions of dollars in advertising online not just for brand awareness but ultimately to get someone’s email address because they know the value of having your email address in their database.

How should you use your email list?

It all starts with racking your brain around what value can You show to a perspective client and then it’s super easy after that developing a content and email marketing calendar.

The one caveat you must abide by is not sending content out that doesn’t sound like you or your brand. Automation is trendy these days in the tech world, but man you HAVE to make sure it doesn’t sound canned or fake because people can sniff that a mile away. If you have read any of my blog posts you know that yup, Marcus is writing this because it sounds just like him. If someone was to comb through your email marketing, would they know it was from you or sound like it has your brands tone all over it? 

You should at the very least be emailing your prospect list once a month.

We’ve seen great results in crafting content in more of a cross breed of text only emails with a touch of imagery and style around the emails. You also should pay attention to the open rates and see which subject lines have worked well every 3 months. 

When’s the last time you or your brand sent out an email?

What’s the data on those been? Sometimes, a prospect may not be needing your service or product at the moment but in a few months they may have had a change where they now need it, the question you have to ask is if they did change their mind, would they see an email from your brand in the last 30 days so that you are top of mind?