What are you doing with your email list?
Another Monday Morning Website Tip by Marcus Rangel
I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump. Think about that, they’ve spent millions of dollars in advertising online not just for brand awareness but ultimately to get someone’s email address because they know the value of having your email address in their database.
How should you use your email list?
It all starts with racking your brain around what value can You show to a perspective client and then it’s super easy after that developing a content and email marketing calendar.
The one caveat you must abide by is not sending content out that doesn’t sound like you or your brand. Automation is trendy these days in the tech world, but man you HAVE to make sure it doesn’t sound canned or fake because people can sniff that a mile away. If you have read any of my blog posts you know that yup, Marcus is writing this because it sounds just like him. If someone was to comb through your email marketing, would they know it was from you or sound like it has your brands tone all over it?
You should at the very least be emailing your prospect list once a month.
We’ve seen great results in crafting content in more of a cross breed of text only emails with a touch of imagery and style around the emails. You also should pay attention to the open rates and see which subject lines have worked well every 3 months.
When’s the last time you or your brand sent out an email?
What’s the data on those been? Sometimes, a prospect may not be needing your service or product at the moment but in a few months they may have had a change where they now need it, the question you have to ask is if they did change their mind, would they see an email from your brand in the last 30 days so that you are top of mind?
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
With most of the country stuck at home and not able to go out they are turning to their phones and computers more and more… just look at your own screen time report and I bet you see an uptick (you may be a bit shocked like Chris Pratt in Parks and Rec). Here’s the 3 key stats to look at with your email marketing. Your email frequency. This actually isn’t a stat that your system is probably going to generate but if you just look at the dates to see how often you are sending emails out you should at least aim for once a week right now. If you are driving people to a webinar or offer and it’s timely stuff, aim for…Read More
Not seeing your clients or prospects in person can really hinder your business especially in a time like this. But there is good news! You can easily put your smiling face on video just as easy as Kramer brightened the room on every episode of Seinfeld (yes I’ve been watching this lately and loving every minute of it)! Here’s 3 simple ways to do it right. #1. Be genuine and don’t sound like a robot. You may have to practice and fail 100 times but in order to come across like your normal self I would recommend just having bullet points in your head of what you want to cover. If your read a teleprompter people will know because you will perfect everything you are…Read More
In so many ways, what’s old has made a roar back in the way communication is happening right now with the ol’ situation we are in right now. People are calling people, there are actually people outside and going on trails (saw this yesterday it was amazing), and emails from CEO’s are through the roof – just check your inbox.Read More