What data should you look at with email marketing? Here’s the top 3.
Another Monday Morning Website Tip by Marcus Rangel
With most of the country stuck at home and not able to go out they are turning to their phones and computers more and more… just look at your own screen time report and I bet you see an uptick (you may be a bit shocked like Chris Pratt in Parks and Rec). Here’s the 3 key stats to look at with your email marketing.
Your email frequency.
This actually isn’t a stat that your system is probably going to generate but if you just look at the dates to see how often you are sending emails out you should at least aim for once a week right now. If you are driving people to a webinar or offer and it’s timely stuff, aim for 2-3 times. Heck, even doing a RE: just wanted to make sure you saw this of your original email is a great 2nd blast for the week.
The key to this is don’t make it harder than it is, if you didn’t hear back from someone and you needed them to do something wouldn’t you remind them with a follow up email?
Your click through rates.
This stat tells you how well your email is really working. Even if you have a 50% open rate on your emails of your open rate is. Slow 1% then stop immediately what you are doing and ask yourself why people aren’t clicking on your links within your email. As a web designer this is one of our major weaknesses as a tribe of trying to get too cute and pretty with an email… It’s all in the data of what’s working. Aim for at least 5% with your click through rates.
Your open rates.
Yes, the big one that really tells if your audience is listening. This is what I’m seeing as a stat that is up 10-15% right now with some of the same emails that were doing well, but not this well. You have an amazing opportunity to get your message out there because people are looking for stuff to look at. Have a big audience? Aim for 30-40% open rates right now. Have a good smaller audience? Aim for 50%.
You might say, Marcus where do I even start?
What are some questions that you’ve had recently that you’ve answered? Start there. Or what is a topic that you have expertise in, start there! That’s honestly how I came up with Monday morning website tips, which not only holds me accountable to coming up with new topics every Monday, but it also makes me more aware of things that I can help others with day in and day out. The key to all of this is start somewhere and keep trying… and looking at these 3 stats to keep getting better!
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a small business owner myself. I focus on helping other small business owners continually stay in front of people & prospects with email marketing, create websites that generate leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
What Would I Change on Your Website?
Request your Free Video Review.
Check out my other posts
I had never been to Wyoming until the summer of 2025… and I can’t believe it took that long! I got the great chance to work with a 3rd generation ranch owner, Andy Stellpflug, to help share his family’s legacy of their ranching operation that’s been around since 1913. Now I did get to experience pretty much every type of weather when I was up there including rain, breathtaking sunrises, strong winds, and quiet sunsets. But all of that led to a video that I was really proud to submit to the 2026 Pro Movie Maker Filmmaker of the Year Awards. I just got word today that it won, making IMC a two time winner! I had previously won in 2023 for the drone work…
Your website’s most visited page is… you guessed it, your homepage! That’s why I always recommend having a “message from the owner/founder” on the homepage. It immediately humanizes your brand for the website visitor and puts a face to your company. It also leads your website visitor to the about us page (most likely your second most visited page) if worded and done right. What your message should contain: Here are three website examples that I’ve designed and launched recently in 2026 that feature a “Message from the owner” for you to check out! https://walkermasonryinc.com/ https://dupreefarms.com/ https://steep.marketing/
One of the biggest improvements you can make to your existing website is your navigation. The standard “dropdown” is great, but upgrading to a well designed navigation dropdown – or super navigation is really a showstopper. Think about it this way, if a new website visitor is choosing in 5 seconds or less if they want to stay on your website, showcasing your navigation is a great way to stop them in their tracks to want to look around longer. Check out these examples of 3 sites that IMC built these on recently. Tampa Bay Wealth Management Shorthorn Cattle Association Chavez Restoration