What data should you look at with email marketing? Here’s the top 3.
Another Monday Morning Digital Marketing Tip by
With most of the country stuck at home and not able to go out they are turning to their phones and computers more and more… just look at your own screen time report and I bet you see an uptick (you may be a bit shocked like Chris Pratt in Parks and Rec). Here’s the 3 key stats to look at with your email marketing.
Your email frequency.
This actually isn’t a stat that your system is probably going to generate but if you just look at the dates to see how often you are sending emails out you should at least aim for once a week right now. If you are driving people to a webinar or offer and it’s timely stuff, aim for 2-3 times. Heck, even doing a RE: just wanted to make sure you saw this of your original email is a great 2nd blast for the week.
The key to this is don’t make it harder than it is, if you didn’t hear back from someone and you needed them to do something wouldn’t you remind them with a follow up email?
Your click through rates.
This stat tells you how well your email is really working. Even if you have a 50% open rate on your emails of your open rate is. Slow 1% then stop immediately what you are doing and ask yourself why people aren’t clicking on your links within your email. As a web designer this is one of our major weaknesses as a tribe of trying to get too cute and pretty with an email… It’s all in the data of what’s working. Aim for at least 5% with your click through rates.
Your open rates.
Yes, the big one that really tells if your audience is listening. This is what I’m seeing as a stat that is up 10-15% right now with some of the same emails that were doing well, but not this well. You have an amazing opportunity to get your message out there because people are looking for stuff to look at. Have a big audience? Aim for 30-40% open rates right now. Have a good smaller audience? Aim for 50%.
You might say, Marcus where do I even start?
What are some questions that you’ve had recently that you’ve answered? Start there. Or what is a topic that you have expertise in, start there! That’s honestly how I came up with Monday morning website tips, which not only holds me accountable to coming up with new topics every Monday, but it also makes me more aware of things that I can help others with day in and day out. The key to all of this is start somewhere and keep trying… and looking at these 3 stats to keep getting better!
About Marcus RangelI've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: firstname.lastname@example.org
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