What happens or should happen after someone fills out a form on your website?

marcus rangel

Another Monday Morning Website Tip by
Marcus Rangel

The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to complete an order of an entire season – a message from Dayton Moore, a highlight reel of last season, a photo of them holding the trophy from last year, a countdown timer to opening day… something.

And what came up after I clicked buy? A simple, boring, thanks for your purchase template lingo came up, and that’s when it clicked.

My friend @Nathan Happer’s “Take the Crown” video would have been a great thing to show after someone filled out a form buying season tickets for the Royals upcoming season.

There is an amazing opportunity every time a form is filled out on your website to create an amazing experience.

I’ll admit that this is one of those things that takes time to think through and to do it right, you probably should have a video waiting for someone when they fill out a form. At the very least you should have the copy say exactly what someone should expect after the form is filled out. If you are going to contact them within 24 hours, put it on there.

I’ve even seen great results in the past putting a bonus offer on the “Thank You” page up-selling something especially if you got someone to fill out a form with a soft selling item or some sort of free offer.

The main thing is, you should think through how your customer experience is more than just the call to action itself.

Now, go to your site, fill out a form and see if you think you are creating an amazing customer experience!

marcus rangel

About Marcus Rangel


I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.

I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.

When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.

Does your website need help?

Shoot me an email: marcus@innovativemediacreators.com

Tulsa Web Design – 4 key areas to a great website.

Did you know that your website tells someone four things in 5 seconds when they pull up your website?
We’re going to look at those 4 key areas that make a great Tulsa web design below.

Read More

Why you need a website scorecard

How can you tell if your website is successful a year from now? It’s the same way I’m measuring if I can do more pushups than my 6 year old son… who has set the bar of 800 push ups in one day, no kidding. The key is keeping your scorecard of your website stats in front of you and your team every month. Don’t overthink this, there’s only a few things that you should…

Read More

Quick tips on how to come up with a good tagline for a small business

Can you think of some memorable taglines from a small business? One of my all time favorite comes from a small town in Kansas that we drive through on our way to Tulsa, Oklahoma. It’s so good that I even took a picture so it will become instantly memorable for you as well. Berts Tavern – We only look expensive. Why do Anna and I laugh every single time we drive by this “fine” establishment?…

Read More

Get a quote for your website project.


Send an email:
marcus@innovativemediacreators.com

Or fill out our form below and we'll schedule a call.

Fill out my online form.
Monday Morning Website Tips

Looking for website tips to help your business?


Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.
Innovative Media Creators
Email:
marcus@innovativemediacreators.com
--
We work with clients nationwide as a web design company... we fly and drive to service our clients.

Just some of the cities we've worked in:
Topeka| Manhattan | Kansas City
Tulsa | Owasso | Broken Arrow
Dallas | Branson | Tampa
We're a boutique web design agency
rare breed