What happens or should happen after someone fills out a form on your website?
Another Monday Morning Website Tip by Marcus Rangel
The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to complete an order of an entire season – a message from Dayton Moore, a highlight reel of last season, a photo of them holding the trophy from last year, a countdown timer to opening day… something.
And what came up after I clicked buy? A simple, boring, thanks for your purchase template lingo came up, and that’s when it clicked.
There is an amazing opportunity every time a form is filled out on your website to create an amazing experience.
I’ll admit that this is one of those things that takes time to think through and to do it right, you probably should have a video waiting for someone when they fill out a form. At the very least you should have the copy say exactly what someone should expect after the form is filled out. If you are going to contact them within 24 hours, put it on there.
I’ve even seen great results in the past putting a bonus offer on the “Thank You” page up-selling something especially if you got someone to fill out a form with a soft selling item or some sort of free offer.
The main thing is, you should think through how your customer experience is more than just the call to action itself.
Now, go to your site, fill out a form and see if you think you are creating an amazing customer experience!
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
Does your website need help?
I got to hear Brad Parscale (another Shawnee heights grad #respect) at an event say the number one way to reach prospects is either through texting or with email drips. And he said that in 2019 as the campaign manager for President Trump. Think about that, they’ve spent millions of dollars in advertising online not just for brand awareness but ultimately to get someone’s email address because they know the value of having your email address in their database. How should you use your email list? It all starts with racking your brain around what value can You show to a perspective client and then it’s super easy after that developing a content and email marketing calendar. The one caveat you must abide by is…Read More
One of the best books you can read to shape your approach to how you market your business online is the book, “Building a StoryBrand” by Donald Miller. He is full of so much insight and wisdom on how this approach can transform your website that I wanted to share the top 3 reasons why this approach matters. #1 – It positions yourself as the guide, not the hero. This will shape the photos you take, the opening statement on your site, and how your videos are created because you are thinking how this effects the person that is ultimately deciding to use you or someone else. If they can see themselves being “guided” by you and themselves as the hero you have them hooked.…Read More
The first thing you have to ask yourself is why would someone come back to your website right? It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why. #1 – There is a blog The tricky thing about this though is that you shouldn’t just call this section on your site “blog,” it should be a topic that you show your expertise on as well as authority on this topic. I recently read Michael Hyatt’s book “platform” and highly recommend you read it as he walks through step by step on how you should do this. #2 – There is a video series Wistia does…Read More