What happens or should happen after someone fills out a form on your website?
Another Monday Morning Website Tip by Marcus Rangel
The KC Royals had just one the World Series… finally. They have hours, days in fact of footage to get you hyped about the next season and have everyone ready to buy next years season tickets. As a creative team, we had decided to buy season tickets as giveaways to our team and the credit card was in my hands. I guess I was expecting something magical when I clicked the “buy now” button to complete an order of an entire season – a message from Dayton Moore, a highlight reel of last season, a photo of them holding the trophy from last year, a countdown timer to opening day… something.
And what came up after I clicked buy? A simple, boring, thanks for your purchase template lingo came up, and that’s when it clicked.
There is an amazing opportunity every time a form is filled out on your website to create an amazing experience.
I’ll admit that this is one of those things that takes time to think through and to do it right, you probably should have a video waiting for someone when they fill out a form. At the very least you should have the copy say exactly what someone should expect after the form is filled out. If you are going to contact them within 24 hours, put it on there.
I’ve even seen great results in the past putting a bonus offer on the “Thank You” page up-selling something especially if you got someone to fill out a form with a soft selling item or some sort of free offer.
The main thing is, you should think through how your customer experience is more than just the call to action itself.
Now, go to your site, fill out a form and see if you think you are creating an amazing customer experience!
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a small business owner myself. I focus on helping other small business owners continually stay in front of people & prospects with email marketing, create websites that generate leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
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