What makes a great email signature?
Another Monday Morning Digital Marketing Tip by
Like it or not the days of having a business card on you are not the same as they used to be… I honestly don’t even have one.
So what’s replaced it and what is seen more? A great email signature! Here’s the top 3 things you should have on your email signature.
#1: A Great Photo of Yourself
Nothing says who you are in a thousand words than a great headshot of yourself representing who you are. If you do t have a designed email signature, this is the easiest way to set yourself for success in having it be on there in a circle formatted photo. Check out the one below of the photographer Jen Bertrand – one of my all time fav email signatures! It shows who she is, that she’s fun to work with, and didn’t go cheap with having a great photo taken.
#2 – A P.S. Line
Always put a call to action on your p.s. line – and guess what, people actually read this everytime. Why? Because it catches them off guard!
One of my favorites was seeing a call to action for referrals. It simply said, one of the best compliments is a referral, and I’d love to help people you know. That’s simple, not pushy, and on every email I had seen this person send me. P.S. I copied this on my signature below..
#3 – List Your Important Info
This is easy but don’t burry your phone number in the design of your email signature. Also remember, sometimes it’s better to have your phone number not in the design and clickable so that if someone pulls up your email on their phone it’s very easy for them to call you straight from your email. Check out the 2 differences in the signatures below. Which is easier to click on to call or open up in Google Maps on your phone? If you guessed the bottom one, you are right!
P.S. I bet you read this because it caught your eye and it’s a bit different than most posts or emails right? If you don’t completely change up your email signature, at least at a P.S. line to it today!
About Marcus RangelI've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: firstname.lastname@example.org
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