Have you ever signed up for an email newsletter that has no name and a call to action of “sign up for our newsletter,” I’m guessing you probably didn’t. Is it because you had no idea what the magic newsletter was? The data for those signups of that email newsletter probably looked a lot like these sales George Costanza had for his Dad right?

What if you named your newsletter something that was relevant to what you do or that’s personal to your brand?

Here’s some examples that do a good job and the reason why they capture someones attention.

Retire Simply Weekly from compassretirement.com

This example tells the prospect exactly how often they will receive the email newsletter (weekly), what it’s about (retirement), and how to do it (simply). It hits 3 key areas and is the first thing you see when you pull up Compass Retirement.

New This Week from rehomeks.com

This example hits that pain point of missing out if you don’t sign up for their emails. It also tells the prospect how often they’ll get it (weekly) and that they’ll miss out if they don’t sign up. Simple, yet very effective.

The Crafty Caterer from Engroff Catering

I love this example because it shows this company as more than a catering company, but a company that is going to give tips, ideas, and specials when prospects sign up for their newsletter.

The key is to give a reason to sign up for your newsletter.

Even if you aren’t sure what you’re going to name your newsletter, giving someone a reason to sign up is key to them handing over their email address for you to market to. Take a look at East Bank On Mill Creek, not only is this one of the coolest boutique hotels in Kansas in my opinion, but look at what they did with theirs – this is great! Even if they don’t email weekly – they are saying that when there are specials or deals you’ll want to be on their list by saying simply “Sign up for East Bank Updates and Specials.”