There’s almost a guarantee that if someone looks at your homepage and you’ve peaked their interest, they are going to visit your about us page.

It tends to be the second most visited page by far on any website analytic I’ve tracked. You should write (in first person) a message from you to your prospects on this page.

Think about it, they are wanting to read about you and how you can help them. Why not write directly to them? 

I’m not saying to abandon your bio, but clearly highlight this message from you in your website design and even include a signature line to make it stand out even more!

I recommend telling them why you love helping your industry or what they can expect from your team or your business, just don’t make it about you make it about how you can help them.

Here’s a few IMC examples to show you what I mean:
https://www.vaerusaviation.com/history-and-team/
https://compassretirement.com/dfw-retirement-specialists/
https://goolsbysks.com/

P.S. I know it’s been a very hit and miss weekly email that i said I would do that you are getting today. I’m bringing this back to website tips because that’s where any business online foundation starts… and where it needs to be continually improved.

With a new look to website tips and a refreshed writer (me lol), let’s just say I’m back (Like Jordan said after he tried baseball… except MJ should have never retired and hired Tom Brady’s trainer and maybe he’d still be playing haha!).