Where should you spend money on online advertising?
Another Monday Morning Digital Marketing Tip by
Facebook Ads, Google Ads and SEO may be where your head initially goes at when you think of spending money on online advertising.
And although I would still recommend Google ads, there are 2 other strategies that are pretty standard if you were to ask me where to make sure they should head with spending money online: Retargeting and Email Marketing. Here’s why:
Retargeting – bring people back.
Did you know that those little ads that follow you around the internet asking you to come back to purchase that item you didn’t follow through with yet can be utilized on your site? That’s right, you don’t have to be selling those fresh new Jordan’s to get those ads to start working for your company for every single person that visits your site. (And yes “The Last Dance” on ESPN about Michael Jordan is amazing… he’ll always be better than Lebron… just sayin’)
Think about that, people that have shown interest in what you’re selling and all you are doing is reminding them of what they are missing out on. I like to think of it as a smart online billboard that shows up to people only interested in your brand – rather than a giant billboard on the highway screaming to anyone that might catch their attention for 2.3 seconds.
Email marketing – keep growing and emailing your list.
I’ve hit this a lot but can’t stress it enough. You should be emailing your list once a month at the very minimum. If you aren’t, let me know and I’ll write the content for you and design the email for you. Staying in front of your clients and your prospects is huge and their email inbox is getting looking at least every business day of the week and not hitting up your list with again people that have showed interest in what you’re selling doesn’t make a whole lotta’ sense does it?
Google Ads – tried and true.
You really can’t go wrong or ignore setting these up. I’ve seen & heard of thousands of dollars wasted on SEO and FB ads, but the one true online ad that seems to get real results is Google Ads. It’s super simple to setup and you set the limit of your monthly budget whether it’s $250 a month or $1000 and Google will even tell you how much the ads will cost based on what you are wanting to show up on.
What’s great about these 3 strategies is they won’t cost you a ton where SEO alone could cost you in the $1k and up range.
But what’s really great about any online advertising is you can always see the data, and the data will tell you what is and isn’t working (as long as you know how to read it right)!
About Marcus RangelI've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: email@example.com
A couple weeks ago we dove into the top 3 things to look at in your google analytics, but I should have started with how to access them. Analyzing your data on your website hasn’t been more important, especially in the times we are in now, more now than ever. If you aren’t looking at your stats, you’re literally losing leads and having people visit your site that are leaving that could be staying and…Read More
Have you ever gone into a meeting or argument without data to backup what you are trying to get across? It seems that whenever someone has the data it’s like they have the keys to the kingdom. Knowing which data though is tough to filter through, especially with google analytics, but there are really only 3 things you need to look at. Your top visited pages on your site. I really like to focus on…Read More
There are so many ideas out there of where your call to action should be and how to market it but have you ever just asked yourself, would I want this or is this a great value to someone else? It seems if we just step back and ask ourself that question it will help us really pivot to making a better offer. And in the end, if you want to help people they will…Read More
Looking for digital & web strategy tips
to help your business?
Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.