Would someone come back to your website?
Another Monday Morning Digital Marketing Tip by
The first thing you have to ask yourself is why would someone come back to your website right? It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why.
#1 – There is a blog
The tricky thing about this though is that you shouldn’t just call this section on your site “blog,” it should be a topic that you show your expertise on as well as authority on this topic. I recently read Michael Hyatt’s book “platform” and highly recommend you read it as he walks through step by step on how you should do this.
#2 – There is a video series
Wistia does an amazing job telling and showing you how to do this if you have the content already created. Say you have a tv show – rather than listing your shows as a boring archive with air dates, label each video as part of a series and you can even schedule when the next part of your video publishes on your site. Heck, it even emails out latest episodes within the wistia platform, it’s a game changer.
#3 – There is a podcast
This is the shiny object these days and for good reason because if done right because you can really build your credibility and tribe of done right and it’s easy to republish your content within your site. Obviously you want people to subscribe to your podcast so they really won’t go back to your site once you have them hooked but it’s a very good showpiece to introduce your prospects to your podcast and you should have your site show the most popular podcasts when they land on this page of your site.
Theres a lot more reasons why people come back to websites but these 3 are for sure what is trending in 2020.
The question I have for you is, if someone goes to your site, will they come back?
About Marcus RangelI've been working with small businesses to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I've had the opportunity to work at larger companies such as Advisors Excel and Garmin, but I have also worked together with small businesses such as The Pennant, Vaerus Aviation, and Sardis Events, to name a few. When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: firstname.lastname@example.org
2 weeks ago, I hit on why you must have a sales email campaign if you capture leads online – make sure to read that first if you haven’t. This week, I’m going to show you HOW… and whether you are a fan like I am of Donald Miller, Russell Brunson, or Gary Vee, what I’ve learned is the key is striking while the iron is hot! Email 1: Give the “give” away instantly. Don’t…Read More
So I’m going a little off of my normal digital tip for this week because it’s officially DAY 1 for me.Read More
If you capture leads online, have you ever thought about how those leads should be treated differently than say someone that’s been on your list for 6 months to a year? If you’ve been around sales at all, you know that if someone calls into your office and talks to you – you would consider them either a hot or cold lead throughout your process. Why is it that we treat online leads any different…Read More
Looking for digital & web strategy tips
to help your business?
Sign up for Monday Morning Digital Marketing Tips - it's fresh, weekly ideas straight to your inbox.