Would someone come back to your website?
Another Monday Morning Website Tip by
The first thing you have to ask yourself is why would someone come back to your website right? It seems like 95% of websites are “static” and aren’t frequently updated. The other 5% are making updates and give you a reason to come back, let’s look at why.
#1 – There is a blog
The tricky thing about this though is that you shouldn’t just call this section on your site “blog,” it should be a topic that you show your expertise on as well as authority on this topic. I recently read Michael Hyatt’s book “platform” and highly recommend you read it as he walks through step by step on how you should do this.
#2 – There is a video series
Wistia does an amazing job telling and showing you how to do this if you have the content already created. Say you have a tv show – rather than listing your shows as a boring archive with air dates, label each video as part of a series and you can even schedule when the next part of your video publishes on your site. Heck, it even emails out latest episodes within the wistia platform, it’s a game changer.
#3 – There is a podcast
This is the shiny object these days and for good reason because if done right because you can really build your credibility and tribe of done right and it’s easy to republish your content within your site. Obviously you want people to subscribe to your podcast so they really won’t go back to your site once you have them hooked but it’s a very good showpiece to introduce your prospects to your podcast and you should have your site show the most popular podcasts when they land on this page of your site.
Theres a lot more reasons why people come back to websites but these 3 are for sure what is trending in 2020.
The question I have for you is, if someone goes to your site, will they come back?
About Marcus RangelI've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Topeka, KS.
Does your website or digital marketing need help?Shoot me an email: email@example.com
There’s almost a guarantee that if someone looks at your homepage and you’ve peaked their interest, they are going to visit your about us page. It tends to be the second most visited page by far on any website analytic I’ve tracked. You should write (in first person) a message from you to your prospects on this page. Think about it, they are wanting to read about you and how you can help them. Why not…Read More
What have I learned since writing that “day 1” email a year ago? Well, turns out quite a bit :), I felt it was worth of a top 10 list for a year. 1. Anna, my wife, is and will be my best friend and co-worker, ever.I always thought that we would be apart from 8-5 during most business days since my days of signing up for a full time job. There really isn’t a…Read More
Did you know that most first impressions of your business aren’t from your website? Google your company and look to the right and you’ll see your Google listing starring right back at you. Did you know you or your team can choose exactly what the first picture that shows up on Google is? You can also tell how many people have viewed that photo and others you upload in the Google dashboard. I helped a…Read More
Looking for digital & web strategy tips
to help your business?
Sign up for Monday Morning Website Tips - it's fresh, weekly ideas straight to your inbox.