How to Showcase Your Business Process On Your Website
Another Monday Morning Website Tip by Marcus Rangel
If you had to ask someone to define how easy it is to work with you or your company, would they easily be able to find that information on your website? How important is that information to be found on your homepage? Probably more important than you think, and here’s why.
Most people are either interested in learning more about your business or they leave within a several seconds of visiting your site. Showcasing your process in layman terms gives true clarity to your visitor on the next step or steps that they need to take with you.
Does that mean they will instantly say, YES, sign me up for this process, the simple answer is no but it does help to them learning more.
I remember getting ready to launch or new IMC website this year and one of my friends asked me where my process was on our new fancy designed site that I had worked months on? I remember looking at him and saying, I have no idea why I left that out. I typically always put some sort of process on other sites and somehow I had forgotten it on our own site. Once I added in the process, it immediately felt like the site was finally ready for launch… and it’s why I named our process the “The IMC So Simple So Fast Launch Plan.”
Your process easily “removes the burden” of people wondering how you will potentially work with you. If you do zoom calls, be upfront about it, if you meet in person, do the same. When Donald Miller says famously over and over, “if you confuse, you lose,” he hits hard on the homepage of your website, but your process is an easy item to repurpose on the other contact pages or get a quote type pages.
Here’s several business process examples that are displayed well on their websites:
About Marcus Rangel
I've been working with small businesses owners to craft not only beautiful custom websites, but clear, clever and concise messages to reach their prospects since 2005.
I officially hung up my "corporate cleats" to be an entrepreneur and small business owner in the summer of 2020. IMC, which started as a side hustle early in the mornings before the sun was even up in 2017, is what led me down this path as a business owner myself. I focus on helping other business owners continually stay in front of people & prospects with digital marketing, create websites that get leads with great engagement, and produce video content that are meant for the digital era we're in.
When I'm not creating, you can find me hanging out with my incredible family on our front lawn or on my OneWheel around the big city of Owasso, OK.
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